| One of the things a specialised online marketing | | | | Above and beyond targeting visitors that didn't buy |
| consultant hired to help companies maximise their | | | | something on their first visit to your site, use email |
| ability to sell to their website's visitors will suggest is a | | | | marketing to continue to foster relationships with |
| targeted and focused multi-level email marketing | | | | existing clients, too. A lot of your customers who buy |
| campaign. There are right ways and wrong ways to | | | | once from your website would be willing to do it again. |
| do email marketing. The right way can enhance your | | | | Email marketing also caters to nurturing a relationship |
| sales figures and strengthen your relationship with your | | | | with existing customers because you can provide |
| customers and the wrong ways result in your | | | | information to them while helping to build brand loyalty. It |
| company's emails getting ignored --- or worse: resulting | | | | can be like assigning them an account manager to |
| in your business appearing to be "spammers". Read on | | | | regularly work with them without your having to hire (or |
| for reasons to do email marketing and for suggestions | | | | pay for) that sales person. |
| to help you do it well. | | | | Not all email marketing campaigns will work. Read |
| Target New Customers with Email Marketing | | | | some helpful tips to increase the success of your |
| While there are many ways that you can market to | | | | campaign(s): |
| your existing and potential customers, doing it by email | | | | - Never add a customer's email address to a mailing |
| can be very effective. If your customer comes to | | | | list without their permission. Just because they placed |
| expect emails from you via a newsletter, subscription | | | | an order with you does not mean they agree to your |
| to news, updates, and product promotions, or via an | | | | emailing them. |
| online-course you can use this as an opportunity to sell | | | | - Use a software or web-based programme that |
| to them. | | | | helps you automate the process including cancelling |
| Permission-based marketing is effective because you | | | | subscriptions for people who no longer want to |
| are getting someone's attention with their permission. | | | | receive messages. |
| When people arrive on your website, giving them an | | | | - Consider doing multi-part e-mails to get people |
| opportunity to opt-in to receiving communications from | | | | interested and keep them reading future messages. |
| you gives you an opportunity to build a mailing list for | | | | An e-mail course, for instance, can follow a sales cycle |
| various purposes. The info you can gather from these | | | | and help you lead people to buy. |
| campaigns will enable you to strategise on future | | | | - Get help from someone (such as a marketing |
| marketing campaigns for repeat success or increased | | | | consultant), with learning how to increase the chances |
| success. | | | | of emails being read. There are tips and tricks that can |
| Tip: Get your marketing consultant to help you put the | | | | increase the read rate of messages. |
| process on autopilot with tools that can help you not | | | | - Try to strike a balance between regularly |
| just sell to people automatically but the tools can help | | | | communicating and not inundating people. Daily is |
| you measure the success of your email marketing | | | | probably too often for emails and annually would (of |
| campaigns as well. | | | | course) not be often enough. |
| A lot of people will visit an optimised website without | | | | Best of luck with your email marketing campaign! This |
| buying something on their first visit. By capturing e-mail | | | | can be a great way to continually sell more products |
| addresses and by obtaining permission to contact | | | | and maximise on the potential of each website visitor |
| them in the future, you can increase the chances of | | | | your business site gets. If you need help making the |
| making the sale and getting repeat business as well. | | | | most of your email marketing, hiring a marketing |
| Use Emails to Strengthen Existing Client Relationships | | | | consultant can improve your chances of success. |