What kind of results should I expect from my emails?
If you are having some problems with getting your desired results from your email .There are literally over a hundred different ways to optimize your responses from your recipients. There isn’t any one particular method that works every time, but there are some proven ways that can yield you powerful results, once you have mastered them. Let’s review them. You need to have some sort of tracking mechanism in place where you can track the success of each campaign. This will allow you to continually improve your results over time.
Compose a message that has a call to action: Your recipients get scores of emails on any given day. Use a controlled and precise methodology that will guarantee you concentrate on the correct areas of your group concerns, while bringing into harmony each part of your audience “the best way to communicate” with the particular problems of your present group or desired subscribers. The more precise you are at addressing and solving their problems, increases the probability of them clicking on the link to your website.
When sending messages to your recipients make sure you are sending them on the same day at the same time each week. This way your subscribers can know when to expect your message.
Have an appropriate thought succession or pattern in your message. By assigning an objective for each part of your message, it will enable you to build from the previous thought to another thought which can lead your subscribers into taking action, i.e., clicking on your website link.
If you don’t have your own list rent one. Don’t buy an email list; it would more beneficial to if you rent one. The company you are renting the list from should be able to tell you, how old is the list and how it was compiled.
Use images to support your intent and content of your message. If you are not using images you may be missing the boat. People are emotional and images can stimulate those emotions, which can lead to a call to action.
Use shorter and precise copy. Short copy forces you to communicate your message more clearly and directly. Short copy will encourage your recipients to take action because your message is very understandable and clear. The key is getting to the point without over selling.
Make new subscribers feel very welcomed. Maximize their first experience as one of your new subscribers. Make them feel right at home. Send them a personal message directly from you and encourage them to reply, and reply to their messages promptly. They will be very impressed by your quick response. If you depend on batch uploads to maintain an up to date list make sure to upload the newest subscribers before every email broadcast.
Typical Email Results
There are a variety of factors that will weigh on the success or failure of any email marketing effort. The key is to do the right things to turn these factors in your favor to get the desired email result
1. Your Email List
The quality of your email list is directly related to the email marketing results you’ll achieve. You need to make sure that the list stays current and is a completely opt-in list. The email you send should be related to the products and services in which these people have previously shown an interest. If you don’t create the list yourself, you need to be very certain of the quality and opt-in nature of its origin.
2. Email Subject Lines
The first two things people typically see when they receive email are the sender and subject. If the subject doesn’t sound interesting or if it sounds like yet another sales pitch, you can be sure that the bulk of your intended readers will never open it. It should go without saying that your email marketing results will be poor, if most of these people don’t read the email you send.
3. Sender Name
Likewise, the sender needs to be something people recognize. If they don’t immediately know who you are by your sender address or title, they’ll likely never open your email.
4. Include Opt-Out Link
Those receiving your email have a legal right to opt-out, so make sure you always include some type of unsubscribe link. Further, it does you no good to continue to send email to those who don’t want it and will only serve to get you on email blacklists.
5. Test Integrity
If you send anything other than plain text email, you need to ensure that none of the image links are broken and that all of the image links have alt tags in place. A failure to include these things will make email hard to read and make you appear unprofessional.
6. Remain Disciplined
All of the above steps require an effort on your part. Some may seem trivial, but a failure to follow them will typically result in a failed email marketing campaign. Be sure you keep track of how every campaign does and try to isolate those things that work and those things that don’t work. The more logs and records you keep of what you’ve sent the better tools you’ll have to analyze these results and formulate ever more successful email marketing campaigns over time.