| I've been sending out email camapigns for | | | | Keep paragraphs short and punchy - you have |
| clients for over 6 years, and in that time | | | | very little time to grab people's attetion, |
| I've seen variations in clickthrough ranging | | | | and text on a screen is notoriously difficult |
| from 3% to 84%! | | | | to read once a paragraph hits more than 4 |
| | | | lines. Stick to simple words, short phrases |
| Some of this is due to the product, or the | | | | and paragraphs consisting of just 1-3 short |
| professionalism of the website, but a great | | | | sentences. |
| part of it is down to the message that is | | | | |
| sent. | | | | 4) DON'T SHOUT! |
| | | | |
| So how can you maximise the chances of | | | | USING ALL CAPITALS IS DIFFICULT TO READ AND |
| getting adecent response from your first | | | | LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT! |
| email campaign? | | | | |
| | | | Occasional use of capital letters to |
| Follow these simple rules and your email | | | | emphasise a word is ok, but be aware that |
| camapaign should be successful right from the | | | | some spam filters delete email messages with |
| beginning. | | | | words all in capitals. |
| | | | |
| 1) Know What you Want | | | | 5) Call To Action |
| | | | |
| Before you sit down and write your email, | | | | The first two sentences of your email should |
| think about what you wan tot achieve from it. | | | | identify a possible problem the recipient may |
| more visitors to your website? More sales for | | | | have, tell them who you are, and what you |
| a hard to sell product? More signups to your | | | | want them to do. |
| newsletter? Or something completely | | | | |
| different? Whatever the aim, keep it in mind | | | | So sentences such as: "Fed up with not |
| while writing your email | | | | appearing in search engine listings? offer |
| | | | guaranteed top listings in most major search |
| 2) Spell It Write!! | | | | engines. Click here for your free report" get |
| | | | the message across quickly and easily. Then |
| There's nothing worse than receiving a | | | | you can use the rest of the email to expand |
| marketing email with poor spelling and | | | | on your products and services. |
| grammar. If you can't spell and your email | | | | |
| doesn't sound right, how can you expect | | | | 6) Conclude & PS |
| people to buy from you? A marketing writer | | | | |
| such as Angela Sherman of Content Creation | | | | If you have a fairly long email, don't forget |
| can help you with this. | | | | to repeat the call to action at the end, and |
| | | | in a PS to remind the reader once again what |
| 3) Not Too Long | | | | they should do. |
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