| I've been sending out email camapigns | | | | have very little time to grab people's |
| for clients for over 6 years, and in | | | | attetion, and text on a screen is |
| that time I've seen variations in | | | | notoriously difficult to read once a |
| clickthrough ranging from 3% to 84%! | | | | paragraph hits more than 4 lines. Stick |
| Some of this is due to the product, or | | | | to simple words, short phrases and |
| the professionalism of the website, but | | | | paragraphs consisting of just 1-3 short |
| a great part of it is down to the | | | | sentences. |
| message that is sent. | | | | 4) DON'T SHOUT! |
| So how can you maximise the chances of | | | | USING ALL CAPITALS IS DIFFICULT TO READ |
| getting adecent response from your first | | | | AND LOOKS AS IF YOU ARE SHOUTING. DON'T |
| email campaign? | | | | DO IT! |
| Follow these simple rules and your email | | | | Occasional use of capital letters to |
| camapaign should be successful right | | | | emphasise a word is ok, but be aware |
| from the beginning. | | | | that some spam filters delete email |
| 1) Know What you Want | | | | messages with words all in capitals. |
| Before you sit down and write your | | | | 5) Call To Action |
| email, think about what you wan tot | | | | The first two sentences of your email |
| achieve from it. more visitors to your | | | | should identify a possible problem the |
| website? More sales for a hard to sell | | | | recipient may have, tell them who you |
| product? More signups to your | | | | are, and what you want them to do. |
| newsletter? Or something completely | | | | So sentences such as: "Fed up with not |
| different? Whatever the aim, keep it in | | | | appearing in search engine listings? |
| mind while writing your email | | | | offer guaranteed top listings in most |
| 2) Spell It Write!! | | | | major search engines. Click here for |
| There's nothing worse than receiving a | | | | your free report" get the message across |
| marketing email with poor spelling and | | | | quickly and easily. Then you can use the |
| grammar. If you can't spell and your | | | | rest of the email to expand on your |
| email doesn't sound right, how can you | | | | products and services. |
| expect people to buy from you? A | | | | 6) Conclude & PS |
| marketing writer such as Angela Sherman | | | | If you have a fairly long email, don't |
| of Content Creation can help you with | | | | forget to repeat the call to action at |
| this. | | | | the end, and in a PS to remind the |
| 3) Not Too Long | | | | reader once again what they should do. |
| Keep paragraphs short and punchy - you | | | | |