| I've been sending out email camapigns for
| |
| | have very little time to grab people's
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| clients for over 6 years, and in that
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| | attetion, and text on a screen is
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| time I've seen variations in clickthrough
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| | notoriously difficult to read once a
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| ranging from 3% to 84%!
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| | paragraph hits more than 4 lines. Stick
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| Some of this is due to the product, or
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| | to simple words, short phrases and
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| the professionalism of the website, but a
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| | paragraphs consisting of just 1-3 short
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| great part of it is down to the message
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| | sentences.
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| that is sent.
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| | 4) DON'T SHOUT!
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| So how can you maximise the chances of
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| | USING ALL CAPITALS IS DIFFICULT TO READ
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| getting adecent response from your first
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| | AND LOOKS AS IF YOU ARE SHOUTING. DON'T
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| email campaign?
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| | DO IT!
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| Follow these simple rules and your email
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| | Occasional use of capital letters to
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| camapaign should be successful right from
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| | emphasise a word is ok, but be aware that
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| the beginning.
| |
| | some spam filters delete email messages
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| 1) Know What you Want
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| | with words all in capitals.
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| Before you sit down and write your email,
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| | 5) Call To Action
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| think about what you wan tot achieve from
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| | The first two sentences of your email
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| it. more visitors to your website? More
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| | should identify a possible problem the
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| sales for a hard to sell product? More
| |
| | recipient may have, tell them who you
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| signups to your newsletter? Or something
| |
| | are, and what you want them to do.
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| completely different? Whatever the aim,
| |
| | So sentences such as: "Fed up with not
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| keep it in mind while writing your email
| |
| | appearing in search engine listings?
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| 2) Spell It Write!!
| |
| | offer guaranteed top listings in most
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| There's nothing worse than receiving a
| |
| | major search engines. Click here for your
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| marketing email with poor spelling and
| |
| | free report" get the message across
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| grammar. If you can't spell and your
| |
| | quickly and easily. Then you can use the
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| email doesn't sound right, how can you
| |
| | rest of the email to expand on your
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| expect people to buy from you? A
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| | products and services.
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| marketing writer such as Angela Sherman
| |
| | 6) Conclude & PS
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| of Content Creation can help you with
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| | If you have a fairly long email, don't
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| this.
| |
| | forget to repeat the call to action at
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| 3) Not Too Long
| |
| | the end, and in a PS to remind the reader
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| Keep paragraphs short and punchy - you
| |
| | once again what they should do.
|
