Increase your income using e-mail marketing


Effective Email Marketing

I've been sending out email camapigns forKeep paragraphs short and punchy - you have
clients for over 6 years, and in that timevery little time to grab people's attetion,
I've seen variations in clickthrough rangingand text on a screen is notoriously difficult
from  3%  to  84%!to read once a paragraph hits more than 4
lines. Stick to simple words, short phrases
Some of this is due to the product, or theand paragraphs consisting of just 1-3 short
professionalism of the website, but a greatsentences.
part of it is down to the message that is
sent.4)  DON'T  SHOUT!
So how can you maximise the chances ofUSING ALL CAPITALS IS DIFFICULT TO READ AND
getting adecent response from your firstLOOKS  AS  IF  YOU ARE SHOUTING. DON'T DO IT!
email  campaign?
Occasional use of capital letters to
Follow these simple rules and your emailemphasise a word is ok, but be aware that
camapaign should be successful right from thesome spam filters delete email messages with
beginning.words  all  in  capitals.
1)  Know  What  you  Want5)  Call  To  Action
Before you sit down and write your email,The first two sentences of your email should
think about what you wan tot achieve from it.identify a possible problem the recipient may
more visitors to your website? More sales forhave, tell them who you are, and what you
a hard to sell product? More signups to yourwant  them  to  do.
newsletter? Or something completely
different? Whatever the aim, keep it in mindSo sentences such as: "Fed up with not
while  writing  your  emailappearing in search engine listings? offer
guaranteed top listings in most major search
2)  Spell  It  Write!!engines. Click here for your free report" get
the message across quickly and easily. Then
There's nothing worse than receiving ayou can use the rest of the email to expand
marketing email with poor spelling andon  your  products  and  services.
grammar. If you can't spell and your email
doesn't sound right, how can you expect6)  Conclude  &  PS
people to buy from you? A marketing writer
such as Angela Sherman of Content CreationIf you have a fairly long email, don't forget
can  help  you  with  this.to repeat the call to action at the end, and
in a PS to remind the reader once again what
3)  Not  Too  Longthey should do.



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