| I've been sending out email camapigns for clients for | | | | little time to grab people's attetion, and text on a |
| over 6 years, and in that time I've seen variations in | | | | screen is notoriously difficult to read once a paragraph |
| clickthrough ranging from 3% to 84%! | | | | hits more than 4 lines. Stick to simple words, short |
| Some of this is due to the product, or the | | | | phrases and paragraphs consisting of just 1-3 short |
| professionalism of the website, but a great part of it is | | | | sentences. |
| down to the message that is sent. | | | | 4) DON'T SHOUT! |
| So how can you maximise the chances of getting | | | | USING ALL CAPITALS IS DIFFICULT TO READ AND |
| adecent response from your first email campaign? | | | | LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT! |
| Follow these simple rules and your email camapaign | | | | Occasional use of capital letters to emphasise a word |
| should be successful right from the beginning. | | | | is ok, but be aware that some spam filters delete email |
| 1) Know What you Want | | | | messages with words all in capitals. |
| Before you sit down and write your email, think about | | | | 5) Call To Action |
| what you wan tot achieve from it. more visitors to | | | | The first two sentences of your email should identify a |
| your website? More sales for a hard to sell product? | | | | possible problem the recipient may have, tell them who |
| More signups to your newsletter? Or something | | | | you are, and what you want them to do. |
| completely different? Whatever the aim, keep it in | | | | So sentences such as: "Fed up with not appearing in |
| mind while writing your email | | | | search engine listings? offer guaranteed top listings in |
| 2) Spell It Write!! | | | | most major search engines. Click here for your free |
| There's nothing worse than receiving a marketing email | | | | report" get the message across quickly and easily. |
| with poor spelling and grammar. If you can't spell and | | | | Then you can use the rest of the email to expand on |
| your email doesn't sound right, how can you expect | | | | your products and services. |
| people to buy from you? A marketing writer such as | | | | 6) Conclude & PS |
| Angela Sherman of Content Creation can help you | | | | If you have a fairly long email, don't forget to repeat |
| with this. | | | | the call to action at the end, and in a PS to remind the |
| 3) Not Too Long | | | | reader once again what they should do. |
| Keep paragraphs short and punchy - you have very | | | | |