| Do you know that email marketing is one of | | | | service. Suggesting or recommending to your |
| the most important components among your | | | | readers to a possible solution that works for |
| other internet marketing mix? And I believe | | | | you is probably a much politer way than |
| that writing an effective email copy is | | | | saying "Try my product, it works!" |
| crucial to your online success. | | | | |
| | | | 4. This is one important part, so listen |
| On the Internet, there are 2 important | | | | close. Format your email for maximum |
| factors that determine your website sales, | | | | readability! What do I mean by that? Always |
| first is driving traffic to your website | | | | make sure that each line of text is around 55 |
| (traffic generation) and second is to convert | | | | characters long, including spaces. It's best |
| those traffic (visitors) into your buyers | | | | to keep it under 55 characters. Try reading a |
| (traffic conversation). | | | | flush of text across your screen and your |
| | | | probably know why it's good to break up your |
| Yes, no doubt we all know that your web copy | | | | long lines. |
| is going to be the primary element that is | | | | |
| going to make you sales but not everyone is | | | | 5. Humans by nature are curious and want to |
| going to buy something from you for the first | | | | know more about other people's life story. |
| time. Statistics shows that the average | | | | |
| conversion rate is less then 5%, so following | | | | So create something interesting to start your |
| up the rest of your 95% prospect is crucial | | | | email, preferably a story related to the |
| and that's when email marketing comes in. | | | | purpose of your email. You want to get your |
| | | | readers hooked so that they will read on. Be |
| Many internet marketers overlook the | | | | realistic and not create some cooked up story |
| potential sales that could be made from | | | | that can never happen or had never happened. |
| emailing alone. Would you want your 90% of | | | | Don't do that, once your reader finds out the |
| your visitors that didn't buy the first time | | | | truth, you will lose credibility. |
| go to waste? My answer is NO. | | | | |
| | | | 6. Always ask your readers to do the things |
| Here are the 7 steps that you need to know to | | | | you want them to do. Always include a call to |
| write an effective email: | | | | action in your email. Isn't that what your |
| | | | email is intended for? For example, "click |
| 1. Personalizing your email can attract your | | | | here to find our more" or "click here to |
| readers to read your email. By adding your | | | | enroll". Tell you readers what to do, you'll |
| reader's name in the subject title, header | | | | be surprise that many of them will do what |
| and body will give them a more personal and | | | | you say. |
| closer feeling. Always remember that you are | | | | |
| writing to one person and not to a huge email | | | | 7. Lastly, always encourage a response from |
| list. The response rate can increase as much | | | | your reader. You ask how? You simply go "Hey |
| as 64% | | | | Tom, if you have any questions feel free to |
| | | | drop me an email", isn't that simple? |
| 2. A catching subject line that will make | | | | |
| your reader to click on. Many times, most | | | | Create communication and at the same time you |
| people don't realize the importance of a | | | | are building the virtual relationship with |
| subject title and often use the subject title | | | | your reader. |
| to sell. The next thing you know, your email | | | | |
| is in the trash bin. Create a curiosity title | | | | Don't overlook the potential of emailing. You |
| instead of a hypey one. | | | | never know what the other 90% of your |
| | | | prospect who didn't buy the first will do |
| 3. Do not hard sell in your email. I'm sure | | | | when they receive some of your follow ups |
| that no body likes that. Instead, give them | | | | emails. If you haven be doing the above, I |
| more information about your product or | | | | suggest you to start now. |