| Do you know that email marketing is one of the most | | | | to your readers to a possible solution that works for |
| important components among your other internet | | | | you is probably a much politer way than saying "Try |
| marketing mix? And I believe that writing an effective | | | | my product, it works!" |
| email copy is crucial to your online success. | | | | 4. This is one important part, so listen close. Format |
| On the Internet, there are 2 important factors that | | | | your email for maximum readability! What do I mean |
| determine your website sales, first is driving traffic to | | | | by that? Always make sure that each line of text is |
| your website (traffic generation) and second is to | | | | around 55 characters long, including spaces. It's best to |
| convert those traffic (visitors) into your buyers (traffic | | | | keep it under 55 characters. Try reading a flush of |
| conversation). | | | | text across your screen and your probably know why |
| Yes, no doubt we all know that your web copy is | | | | it's good to break up your long lines. |
| going to be the primary element that is going to make | | | | 5. Humans by nature are curious and want to know |
| you sales but not everyone is going to buy something | | | | more about other people's life story. |
| from you for the first time. Statistics shows that the | | | | So create something interesting to start your email, |
| average conversion rate is less then 5%, so following | | | | preferably a story related to the purpose of your |
| up the rest of your 95% prospect is crucial and that's | | | | email. You want to get your readers hooked so that |
| when email marketing comes in. | | | | they will read on. Be realistic and not create some |
| Many internet marketers overlook the potential sales | | | | cooked up story that can never happen or had never |
| that could be made from emailing alone. Would you | | | | happened. Don't do that, once your reader finds out |
| want your 90% of your visitors that didn't buy the first | | | | the truth, you will lose credibility. |
| time go to waste? My answer is NO. | | | | 6. Always ask your readers to do the things you want |
| Here are the 7 steps that you need to know to write | | | | them to do. Always include a call to action in your |
| an effective email: | | | | email. Isn't that what your email is intended for? For |
| 1. Personalizing your email can attract your readers to | | | | example, "click here to find our more" or "click here to |
| read your email. By adding your reader's name in the | | | | enroll". Tell you readers what to do, you'll be surprise |
| subject title, header and body will give them a more | | | | that many of them will do what you say. |
| personal and closer feeling. Always remember that | | | | 7. Lastly, always encourage a response from your |
| you are writing to one person and not to a huge email | | | | reader. You ask how? You simply go "Hey Tom, if |
| list. The response rate can increase as much as 64% | | | | you have any questions feel free to drop me an |
| 2. A catching subject line that will make your reader to | | | | email", isn't that simple? |
| click on. Many times, most people don't realize the | | | | Create communication and at the same time you are |
| importance of a subject title and often use the subject | | | | building the virtual relationship with your reader. |
| title to sell. The next thing you know, your email is in the | | | | Don't overlook the potential of emailing. You never |
| trash bin. Create a curiosity title instead of a hypey | | | | know what the other 90% of your prospect who didn't |
| one. | | | | buy the first will do when they receive some of your |
| 3. Do not hard sell in your email. I'm sure that no body | | | | follow ups emails. If you haven be doing the above, I |
| likes that. Instead, give them more information about | | | | suggest you to start now. |
| your product or service. Suggesting or recommending | | | | |