| Technology with its advent has taken a toll even in the | | | | other medias of marketing. It knows no boundaries and |
| field of marketing at last. E-mail also known as | | | | this helps the people to continue or conduct their |
| electronic mail, is now turning out as an indispensable | | | | marketing work in larger scale. The higher reach of |
| medium of marketing on internet. | | | | e-mail attracts more people towards it and thereby |
| Internet as whole has a wide marketing area because | | | | assists the whole marketing process.c) Inexpensive |
| of the fact that it is spread whole and wide over the | | | | E-mail is comparatively much and more cheap than |
| whole word. This makes it accessible to almost every | | | | that of the other medias of marketing. The people do |
| country and eventually to the people in the country. | | | | not have to incur any special or extra cost to market |
| E-mails are very techno-savvy and more effective | | | | their product or point of view. Being inexpensive it suits |
| and fast. This is the reason that we can now see | | | | the people and they thereby resort to e-mail than the |
| e-mails developing as an indispensable media of | | | | other Medias.d) Effective |
| marketing. | | | | It is very effective than the other medias of marketing. |
| Over the years people and corporate houses have | | | | The reason being, that they are very techno-savvy, |
| started realizing the advantages of e-mail marketing. It | | | | very fast and still pretty cost effective. This whole |
| carries a lot of advantages along with it. Some of the | | | | package makes it very cheap and pretty attractive. |
| benefits are:a) Speed | | | | This is the reason that e-mail is pretty effective and |
| This is the main factor as to why it is considered | | | | thus more approachable.e) Personalized marketing |
| better and over the other Medias of marketing. E-mail | | | | E-mail avails the people the opportunity to avail and |
| It has a very high speed of information transfer. It just | | | | conduct personalized marketing. In this the people can |
| takes a second for the person to transfer information | | | | send mails only to people whom they think that they |
| from his working place to the internet worldwide, | | | | would be interested in it. In this the mails will only be |
| where everyone can view it worldwide.b) Reach | | | | forwarded to people on whom the concern is |
| One another factor as to why e-mail marketing is | | | | interested. |
| considered a better option is because of the fact that | | | | Thus we see that why and how e-mail marketing has |
| it has a better reach to the people worldwide than the | | | | turned out to be an indispensable tool in marketing. |