| Technology with its advent has taken a toll | | | | marketing. It knows no boundaries and this |
| even in the field of marketing at last. | | | | helps the people to continue or conduct their |
| E-mail also known as electronic mail, is now | | | | marketing work in larger scale. The higher |
| turning out as an indispensable medium of | | | | reach of e-mail attracts more people towards |
| marketing on internet. | | | | it and thereby assists the whole marketing |
| | | | process.c) Inexpensive |
| Internet as whole has a wide marketing area | | | | |
| because of the fact that it is spread whole | | | | E-mail is comparatively much and more cheap |
| and wide over the whole word. This makes it | | | | than that of the other medias of marketing. |
| accessible to almost every country and | | | | The people do not have to incur any special |
| eventually to the people in the country. | | | | or extra cost to market their product or |
| E-mails are very techno-savvy and more | | | | point of view. Being inexpensive it suits |
| effective and fast. This is the reason that | | | | the people and they thereby resort to e-mail |
| we can now see e-mails developing as an | | | | than the other Medias.d) Effective |
| indispensable media of marketing. | | | | |
| | | | It is very effective than the other medias of |
| Over the years people and corporate houses | | | | marketing. The reason being, that they are |
| have started realizing the advantages of | | | | very techno-savvy, very fast and still pretty |
| e-mail marketing. It carries a lot of | | | | cost effective. This whole package makes it |
| advantages along with it. Some of the | | | | very cheap and pretty attractive. This is the |
| benefits are:a) Speed | | | | reason that e-mail is pretty effective and |
| | | | thus more approachable.e) Personalized |
| This is the main factor as to why it is | | | | marketing |
| considered better and over the other Medias | | | | |
| of marketing. E-mail It has a very high speed | | | | E-mail avails the people the opportunity to |
| of information transfer. It just takes a | | | | avail and conduct personalized marketing. In |
| second for the person to transfer information | | | | this the people can send mails only to people |
| from his working place to the internet | | | | whom they think that they would be interested |
| worldwide, where everyone can view it | | | | in it. In this the mails will only be |
| worldwide.b) Reach | | | | forwarded to people on whom the concern is |
| | | | interested. |
| One another factor as to why e-mail marketing | | | | |
| is considered a better option is because of | | | | Thus we see that why and how e-mail marketing |
| the fact that it has a better reach to the | | | | has turned out to be an indispensable tool in |
| people worldwide than the other medias of | | | | marketing. |