| Online Marketing Defined | | | | people than ever are using the Internet to |
| | | | research a product before they buy. As well, |
| The definition of online marketing is: | | | | most Internet users are becoming more serious |
| Placing your business or product on the | | | | about the amount of time that they spend |
| Internet for millions of users to access so | | | | online. Studies show that users are spending |
| that you can turn your website into a strong | | | | less time on the web and that the time they |
| tool to maximize your sales and business | | | | do spend surfing is focused and deliberate. |
| potential. | | | | |
| | | | Many users bookmark their favourite websites |
| What Are The Benefits of Internet Marketing | | | | so that they can access information fast and |
| But online marketing is much more than | | | | easily. When people want a solution to a |
| putting your advertising online. Marketing | | | | certain problem, such as a health issue or |
| online includes such areas as communicating | | | | taking a vacation, they often look online for |
| with your customers, promoting your business | | | | the answers. This is why its important for |
| or product online, and making sure that your | | | | you to put your product or service right in |
| website content is useful and up to date. | | | | front of them whenever you can. |
| | | | |
| The great thing about online marketing is | | | | Reaching Your Target Audience |
| that you dont need to have a huge budget to | | | | |
| put together a marketing campaign that is | | | | The more you know about your customers the |
| effective. There are tools that you can use | | | | easier it will be to come up with a marketing |
| to make your marketing techniques easy and | | | | plan. Youll also be able to design a website |
| profitable such website templates, shopping | | | | that is the most appealing to these |
| cart templates, and online marketing | | | | customers. The biggest advantage of marketing |
| templates. | | | | on the Internet is that it allows you to |
| | | | become very targeted towards your desired |
| Generating advertising that is free. | | | | customers. |
| | | | |
| One of the best ways to get leads on the | | | | Targeting Different Types of Customers |
| Internet is by getting a product mention or a | | | | |
| free link on another website. Effective | | | | Marketing online is the same as marketing |
| online marketing is all about putting your | | | | anywhere else. So What Are The Benefits of |
| product or service in front of potential | | | | Internet Marketing. There are certain |
| customers at the exact time that they are | | | | products, colours, themes, and lingo that |
| looking for it. This technique is known as | | | | will appeal more to some customers than to |
| pinpoint marketing. | | | | others. When you know what type of customers |
| | | | youre targeting you can meet their needs so |
| Pinpoint marketing is much different than | | | | that you grab their attention. When you use |
| advertising on radio or television, which are | | | | certain features that pull customers to your |
| known as interruptive marketing techniques. | | | | website you have the ability to gain their |
| Interruptive marketing costs a lot more than | | | | attention, loyalty, and trust. |
| pinpoint marketing and is less effective for | | | | |
| the simple reason that youre attempting to | | | | For example, studies show that most female |
| put your product out there in front of | | | | shoppers like to save money and time. Over |
| everybody instead of pinpointing those | | | | 80% of purchases in the home are influenced |
| potential customers who want to find out more | | | | in some way by women. As well, these same |
| about you and your business. | | | | studies show that women like to able to |
| | | | compare costs fast and easily without getting |
| Pinpoint Marketing: Pinpoint marketing is the | | | | any kind of sales pressure. |
| process of sending the right message at the | | | | |
| right time so that it produces actual | | | | If youre trying to target women customers |
| results. For example, if youre at a ball game | | | | some things that you should keep in mind |
| and are eating a bag of popcorn. Just when | | | | include (1) giving them a feeling of comfort |
| you take a handful of popcorn the Coca-0Cola | | | | and community, (2) let your website deal with |
| logo appears on the big screen. | | | | everyday problems, and (3) focus on |
| | | | education, health, and family. |
| The next you thing you know youre looking for | | | | |
| the first vendor who can sell you a can of | | | | Any time that you can get someone else to |
| Coke. However, if an advertisement for a new | | | | forward your e-mail to others you get the |
| car appears on the big screen while youre | | | | information out there about your website and |
| watching the game and eating popcorn, youre | | | | the product or service youre selling. One key |
| less likely to be interested since its not | | | | to great online marketing is remembering that |
| something youre looking for at that moment. | | | | quality, not quantity, counts. Avoid buying |
| | | | e-mail lists and focus instead on building |
| Interruptive marketing isnt really targeted | | | | your own with people who are actually |
| because its not something that you are | | | | interested in what youre selling. |
| actively looking for. People who use the | | | | |
| Internet are usually looking for a solution | | | | Today online marketing isnt about how many |
| to a problem. When you put your product in | | | | people you get to your website or how many |
| front of them at the right time youve reached | | | | people are on your e-mail list. Today online |
| a potential customer. | | | | marketing is all about how people react to |
| | | | your website and what it is that youre |
| Embedded Marketing Messages: These days, more | | | | selling. |