| Marketing Campaign Through Viral Marketing | | | | methodology utilizes unusualand alternative |
| | | | channels to maximize effect and spreadthe |
| Every time a new product or service is | | | | word about the product. The only way a virus |
| launched it istalked about. This interest | | | | cantravel and spread is to custom build it to |
| that is created around aproduct is a kind of | | | | address theneed of the people. People should |
| advertising- we could call it Viral | | | | be able to associateand relate to the product |
| | | | and talk about it easily - thisis what will |
| Marketing. Word of mouth advertising can be | | | | make the virus spread. |
| effectivelypropagated firstly if the product | | | | |
| has the potential tospread and if an interest | | | | There are various ways of doing this. Feature |
| can be generated around it. | | | | films aremarketed by initially spending a |
| | | | large amount onpublicity before and at the |
| This word of mouth publicity then needs to | | | | time of release, after whichthe publicists |
| continueholding and increasing market | | | | fall back on word of mouth publicity totake |
| attention, like a virus,till it has ensured | | | | over once people start talking to others |
| the product's presence in the market. | | | | about thefilm. Hotmail hit on a very good |
| | | | idea when it decided touse a tagline on their |
| Viral marketing is similar to other marketing | | | | e-mail sites, advertising theirfree e-mail |
| programswhere it also requires a strong plan | | | | service. |
| and a resolutecampaigner who can make the | | | | |
| plan work. As an acceptedpolicy, every | | | | This ensures that the word about the product |
| marketing strategy must have viralmarketing | | | | spread aroundthe marketplace by word of |
| as an integral part of the overall plan. | | | | mouth. Advertising of newfeature films is a |
| Theheart of the marketing virus is to include | | | | fine example of how viral marketing isused. |
| in your plansways that your customers will | | | | Though it starts with an initial round |
| share the product and talkabout it. | | | | ofadvertising in other forms, it is the |
| | | | contribution ofviral marketing that makes the |
| This is an easy way to get attention and to | | | | difference. |
| market andpromote your product. This | | | | |