Viral Marketing

Marketing Campaign Through Viral Marketingandpromote your product. This methodology utilizes
Every time a new product or service is launched itunusualand alternative channels to maximize effect
istalked about. This interest that is created aroundand spreadthe word about the product. The only way
aproduct is a kind of advertising- we could call it Virala virus cantravel and spread is to custom build it to
Marketing. Word of mouth advertising can beaddress theneed of the people. People should be able
effectivelypropagated firstly if the product has theto associateand relate to the product and talk about it
potential tospread and if an interest can be generatedeasily - thisis what will make the virus spread.
around it.There are various ways of doing this. Feature films
This word of mouth publicity then needs toaremarketed by initially spending a large amount
continueholding and increasing market attention, like aonpublicity before and at the time of release, after
virus,till it has ensured the product's presence in thewhichthe publicists fall back on word of mouth publicity
market.totake over once people start talking to others about
Viral marketing is similar to other marketingthefilm. Hotmail hit on a very good idea when it decided
programswhere it also requires a strong plan and atouse a tagline on their e-mail sites, advertising theirfree
resolutecampaigner who can make the plan work. Ase-mail service.
an acceptedpolicy, every marketing strategy mustThis ensures that the word about the product spread
have viralmarketing as an integral part of the overallaroundthe marketplace by word of mouth. Advertising
plan. Theheart of the marketing virus is to include inof newfeature films is a fine example of how viral
your plansways that your customers will share themarketing isused. Though it starts with an initial round
product and talkabout it.ofadvertising in other forms, it is the contribution ofviral
This is an easy way to get attention and to marketmarketing that makes the difference.