| Marketing Campaign Through Viral Marketing | | | | andpromote your product. This methodology utilizes |
| Every time a new product or service is launched it | | | | unusualand alternative channels to maximize effect |
| istalked about. This interest that is created around | | | | and spreadthe word about the product. The only way |
| aproduct is a kind of advertising- we could call it Viral | | | | a virus cantravel and spread is to custom build it to |
| Marketing. Word of mouth advertising can be | | | | address theneed of the people. People should be able |
| effectivelypropagated firstly if the product has the | | | | to associateand relate to the product and talk about it |
| potential tospread and if an interest can be generated | | | | easily - thisis what will make the virus spread. |
| around it. | | | | There are various ways of doing this. Feature films |
| This word of mouth publicity then needs to | | | | aremarketed by initially spending a large amount |
| continueholding and increasing market attention, like a | | | | onpublicity before and at the time of release, after |
| virus,till it has ensured the product's presence in the | | | | whichthe publicists fall back on word of mouth publicity |
| market. | | | | totake over once people start talking to others about |
| Viral marketing is similar to other marketing | | | | thefilm. Hotmail hit on a very good idea when it decided |
| programswhere it also requires a strong plan and a | | | | touse a tagline on their e-mail sites, advertising theirfree |
| resolutecampaigner who can make the plan work. As | | | | e-mail service. |
| an acceptedpolicy, every marketing strategy must | | | | This ensures that the word about the product spread |
| have viralmarketing as an integral part of the overall | | | | aroundthe marketplace by word of mouth. Advertising |
| plan. Theheart of the marketing virus is to include in | | | | of newfeature films is a fine example of how viral |
| your plansways that your customers will share the | | | | marketing isused. Though it starts with an initial round |
| product and talkabout it. | | | | ofadvertising in other forms, it is the contribution ofviral |
| This is an easy way to get attention and to market | | | | marketing that makes the difference. |