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Viral Marketing

Marketing  Campaign  Through  Viral Marketingmethodology utilizes unusualand alternative
channels to maximize effect and spreadthe
Every time a new product or service isword about the product. The only way a virus
launched it istalked about. This interestcantravel and spread is to custom build it to
that is created around aproduct is a kind ofaddress theneed of the people. People should
advertising-  we  could  call  it  Viralbe able to associateand relate to the product
and talk about it easily - thisis what will
Marketing. Word of mouth advertising can bemake  the  virus  spread.
effectivelypropagated firstly if the product
has the potential tospread and if an interestThere are various ways of doing this. Feature
can  be  generated  around  it.films aremarketed by initially spending a
large amount onpublicity before and at the
This word of mouth publicity then needs totime of release, after whichthe publicists
continueholding and increasing marketfall back on word of mouth publicity totake
attention, like a virus,till it has ensuredover once people start talking to others
the  product's  presence  in  the  market.about thefilm. Hotmail hit on a very good
idea when it decided touse a tagline on their
Viral marketing is similar to other marketinge-mail sites, advertising theirfree e-mail
programswhere it also requires a strong planservice.
and a resolutecampaigner who can make the
plan work. As an acceptedpolicy, everyThis ensures that the word about the product
marketing strategy must have viralmarketingspread aroundthe marketplace by word of
as an integral part of the overall plan.mouth. Advertising of newfeature films is a
Theheart of the marketing virus is to includefine example of how viral marketing isused.
in your plansways that your customers willThough it starts with an initial round
share  the  product  and  talkabout  it.ofadvertising in other forms, it is the
contribution ofviral marketing that makes the
This is an easy way to get attention and todifference.
market andpromote your product. This



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