| In unravelling some of the myths about email promotion | | | | customers as they think that they will start to |
| one of the most common idea's circling around at the | | | | unsubscribe! So the only time they contact them is to |
| moment is that e-mail marketing is no longer a viable | | | | inform, instead of to promote. Of course if you don't |
| medium for reaching your customers. Whilst it true that | | | | send any promotional e-mail they will not unsubscribe, |
| the proliferation of spam has provided a high amount | | | | but your business is wasting a valuable marketing tool |
| of awareness and bad press and is now undergoing a | | | | by not using the e-mails that have been collected. If |
| move to curtail it on a legal basis. The fact is that | | | | you are still not entirely convinced a recent study by |
| permission based e-mail marketing is still one of the | | | | the Direct Marketing Association of Interactive |
| most effective, measurable and easily track-able | | | | Marketing confirmed that 63% of companies surveyed |
| forms of advertising. According to a recent | | | | said that e-mail promotion was their most effective |
| DoubleClick report 69% of American e-mail users | | | | customer-retention tool. One of the reasons why |
| made an online purchase by a permission based | | | | some companies are reluctant to embark on an e-mail |
| e-mail. Amongst some of the home based business | | | | promotion is the misconception that it is difficult to put |
| and small companies there seems to be the notion | | | | together. When certainly now a days, there are a |
| that by using e-mail advertising it will create a lower | | | | number of software tools that make it very simple to |
| opinion of their business. Obviously if a poor campaign | | | | operate. There are tools for tracking, auto-responders |
| is put together that may well be the case. However, if | | | | for delivering an ongoing campaign and provided you |
| your campaign is well targeted with quality information | | | | follow the rules you can't be accused of sending spam. |
| that is of value to your customers, it will further | | | | To sum up any business that has built up an opt-in list |
| enhance your company's credibility. The main points to | | | | can put together a profitable e-mail campaign and turn |
| remember when putting together your campaign and | | | | it into one of it's greatest assets, not only for producing |
| promoting to your opt-in list is the quality of the | | | | more sales but also to help retain it's current customer |
| information. Make sure you are making the offer to the | | | | base. So don't procrastinate any longer, use that list |
| right market; make sure your content has been | | | | and build your business. Copyright © Scott |
| checked meticulously for errors. Finally before | | | | Worswick He is an Englishman living in the Philippines |
| embarking on an all out campaign do a test run | | | | with a background in Business Ownership and Direct |
| perhaps by signing up for a free e-mail address. One | | | | Sales in the UK, currently owner of Aquaculture Farm |
| of the funny little quirks of the mind is for some | | | | and Ecommerce Business. Provided this information |
| companies to be in fear of sending e-mails to it's | | | | box remains intact this article may be freely distributed. |