| E-mail marketing is a fast, easy, and relatively cheap | | | | have obtained recipient permission to use. But bulk |
| way to promote any business in today's high-tech | | | | mailing uses purchased email lists to blindly contact |
| world. Whether you are selling a specific service, or an | | | | recipients with little more than messages featuring |
| entire product line, email marketing allows virtually any | | | | more "advertising" than information. |
| business to reach literally thousands of potential | | | | Be wary of using this tactic. It can destroy your |
| customers with ease. | | | | credibility among recipients who may otherwise be |
| Today's online business has the option of three major | | | | interested in learning more about your business |
| types of email marketing plans to choose from: | | | | offerings. |
| Newsletter Marketing: | | | | Opt-In E-Mail Marketing: |
| It's true. Just about everyone has their own newsletter | | | | Similar to bulk emailing in the fact that messages are |
| these days. From chiropractors, dentists and dog | | | | sent to a large grouping of recipients, opt-in marketing |
| groomers, to hospitals, senior advocates and toy | | | | is different in one major way: it uses a carefully |
| makers, there's a newsletter to meet anyone (and | | | | compiled business directory of email addresses that |
| everyone's) needs and interests. | | | | your company has painstakingly taken the time to |
| E-newsletter marketing is an excellent way to | | | | ensure that each recipient is interested in your |
| promote your business or service online by providing | | | | message and has pre-approved its delivery. |
| valuable resources to consumers in an easy-to-read | | | | Opt-in email marketing is an essential tool used by |
| informative format, that also manages to highlight your | | | | most e-commerce businesses to send important |
| business. While some other email marketing methods | | | | announcements, updates, discounts and specials. |
| tend to be deleted by recipients before really being | | | | Whether you are an online retail store sending weekly |
| looked at, newsletters have the tendency to be read, | | | | discount coupons to valued customers, or an |
| thus giving you a chance, over and over again, to | | | | organization trying to notify clients of an upcoming |
| showcase yourself and your business in a unique | | | | seminar deadline, opt-in email marketing can get the |
| non-advertising-like style. | | | | word out quickly and easily, at much lower cost than |
| Bulk E-Mail Marketing: | | | | any other type of traditional marketing tool. The key |
| One of the least favorite (and less successful), | | | | here is having a solid client base in which to stay in |
| methods of online advertising/marketing is the bulk | | | | touch with. Then, let them pass along valuable |
| email. Although an extremely cheap way to reach | | | | information to potential customers on their own through |
| thousands of potential customers, it can so closely | | | | a more high-tech form of "word of mouth." |
| resemble SPAM, that many recipients may opt to | | | | E-mail marketing can be a valuable tool for any online |
| delete the message without ever giving it a second | | | | business if used properly and carefully to ensure that |
| glance. There's nothing wrong with sending bulk | | | | your messages aren't deleted as junk before they are |
| messages to a solidly researched emailing list that you | | | | ever read. |