| E-mail marketing is a fast, easy, and | | | | emailing list that you have obtained |
| relatively cheap way to promote any business | | | | recipient permission to use. But bulk mailing |
| in today's high-tech world. Whether you are | | | | uses purchased email lists to blindly contact |
| selling a specific service, or an entire | | | | recipients with little more than messages |
| product line, email marketing allows | | | | featuring more "advertising" than |
| virtually any business to reach literally | | | | information. |
| thousands of potential customers with ease. | | | | |
| | | | Be wary of using this tactic. It can destroy |
| Today's online business has the option of | | | | your credibility among recipients who may |
| three major types of email marketing plans to | | | | otherwise be interested in learning more |
| choose from: | | | | about your business offerings. |
| | | | |
| Newsletter Marketing: | | | | Opt-In E-Mail Marketing: |
| | | | |
| It's true. Just about everyone has their own | | | | Similar to bulk emailing in the fact that |
| newsletter these days. From chiropractors, | | | | messages are sent to a large grouping of |
| dentists and dog groomers, to hospitals, | | | | recipients, opt-in marketing is different in |
| senior advocates and toy makers, there's a | | | | one major way: it uses a carefully compiled |
| newsletter to meet anyone (and everyone's) | | | | business directory of email addresses that |
| needs and interests. | | | | your company has painstakingly taken the time |
| | | | to ensure that each recipient is interested |
| E-newsletter marketing is an excellent way to | | | | in your message and has pre-approved its |
| promote your business or service online by | | | | delivery. |
| providing valuable resources to consumers in | | | | |
| an easy-to-read informative format, that also | | | | Opt-in email marketing is an essential tool |
| manages to highlight your business. While | | | | used by most e-commerce businesses to send |
| some other email marketing methods tend to be | | | | important announcements, updates, discounts |
| deleted by recipients before really being | | | | and specials. Whether you are an online |
| looked at, newsletters have the tendency to | | | | retail store sending weekly discount coupons |
| be read, thus giving you a chance, over and | | | | to valued customers, or an organization |
| over again, to showcase yourself and your | | | | trying to notify clients of an upcoming |
| business in a unique non-advertising-like | | | | seminar deadline, opt-in email marketing can |
| style. | | | | get the word out quickly and easily, at much |
| | | | lower cost than any other type of traditional |
| Bulk E-Mail Marketing: | | | | marketing tool. The key here is having a |
| | | | solid client base in which to stay in touch |
| One of the least favorite (and less | | | | with. Then, let them pass along valuable |
| successful), methods of online advertising | | | | information to potential customers on their |
| marketing is the bulk email. Although an | | | | own through a more high-tech form of "word of |
| extremely cheap way to reach thousands of | | | | mouth." |
| potential customers, it can so closely | | | | |
| resemble SPAM, that many recipients may opt | | | | E-mail marketing can be a valuable tool for |
| to delete the message without ever giving it | | | | any online business if used properly and |
| a second glance. There's nothing wrong with | | | | carefully to ensure that your messages aren't |
| sending bulk messages to a solidly researched | | | | deleted as junk before they are ever read. |