| The issue of HTML email versus text email | | | | that text just can't do some of the things |
| usually raises heated debate amongst those | | | | that HTML email marketing can, such as the |
| involved in email advertising. For some | | | | ability to embed links into the email form |
| people, feelings about HTML-formatted email | | | | itself. |
| have changed over time. | | | | |
| | | | Yet despite this powerful statistic in |
| However there are a number of issues that one | | | | support of HTML email, it is also true to say |
| should take into consideration before making | | | | that most times, email users expect most of |
| a decision either for or against sending HTML | | | | the HTML email messages they have received to |
| email in their advertising campaign. It may | | | | be spam. Many notorious spammers have |
| show to be successful way of advertising, but | | | | actually perfected the art of creating flashy |
| then on the other hand it could be a pain to | | | | HTML graphics to sell whatever it is they are |
| the ones on the receiving end. | | | | trying to sell in their intrusive and illegal |
| | | | way. There are plenty of other reasons to |
| To start with, not everybody has the ability | | | | favor plain text over HTML, such as band |
| to receive HTML Email, which is a very | | | | width waste and security exploits, but what |
| important factor for anybody involved in | | | | it really comes down to is that like all |
| email advertising to take note of. It is | | | | other forms of information junk, there is |
| estimated that over 30 per cent of email | | | | more effort put into the font styling, rather |
| users are not able to receive HTML Email. | | | | than the actual email content. |
| HTML may show up unreadable or in | | | | |
| non-standard fonts, clashing colours, badly | | | | Choosing the right Marketing Company is often |
| formatted images and sometimes there is no | | | | one of the biggest reasons a campaign fails |
| quick or easy way to adjust appearance to be | | | | or succeeds. It is also significant to note |
| read. However it is also a fact that this | | | | that there are some very successful marketers |
| figure is reducing by the day. | | | | who use nothing else but text email in all |
| | | | their campaigns. They place all their focus |
| Still there is no denying the fact that HTML | | | | on powerful words and directing people to |
| email will always get twice the response rate | | | | their web sites and blog sites, where color |
| that text email would usually get, according | | | | and full HTML can be fully utilized to |
| to Email Marketing research. It is easy to | | | | elaborate further on their advertising |
| see why this is so. With HTML email, full | | | | messages. The obvious advantage they enjoy is |
| color graphics and even moving images and | | | | the fact that they do not need to worry about |
| graphics can easily be created. These are | | | | some recipients having turned off all HTML in |
| usually much more attractive and can be | | | | incoming email messages, which many people |
| powerful in drawing attention to a message. | | | | often do to deal with the rising volumes of |
| Also, according to research, it's mentioned | | | | spam. |