| The issue of HTML email versus text email usually | | | | it's mentioned that text just can't do some of the things |
| raises heated debate amongst those involved in email | | | | that HTML email marketing can, such as the ability to |
| advertising. For some people, feelings about | | | | embed links into the email form itself. |
| HTML-formatted email have changed over time. | | | | Yet despite this powerful statistic in support of HTML |
| However there are a number of issues that one | | | | email, it is also true to say that most times, email users |
| should take into consideration before making a decision | | | | expect most of the HTML email messages they have |
| either for or against sending HTML email in their | | | | received to be spam. Many notorious spammers have |
| advertising campaign. It may show to be successful | | | | actually perfected the art of creating flashy HTML |
| way of advertising, but then on the other hand it could | | | | graphics to sell whatever it is they are trying to sell in |
| be a pain to the ones on the receiving end. | | | | their intrusive and illegal way. There are plenty of other |
| To start with, not everybody has the ability to receive | | | | reasons to favor plain text over HTML, such as band |
| HTML Email, which is a very important factor for | | | | width waste and security exploits, but what it really |
| anybody involved in email advertising to take note of. It | | | | comes down to is that like all other forms of |
| is estimated that over 30 per cent of email users are | | | | information junk, there is more effort put into the font |
| not able to receive HTML Email. HTML may show up | | | | styling, rather than the actual email content. |
| unreadable or in non-standard fonts, clashing colours, | | | | Choosing the right Marketing Company is often one of |
| badly formatted images and sometimes there is no | | | | the biggest reasons a campaign fails or succeeds. It is |
| quick or easy way to adjust appearance to be read. | | | | also significant to note that there are some very |
| However it is also a fact that this figure is reducing by | | | | successful marketers who use nothing else but text |
| the day. | | | | email in all their campaigns. They place all their focus |
| Still there is no denying the fact that HTML email will | | | | on powerful words and directing people to their web |
| always get twice the response rate that text email | | | | sites and blog sites, where color and full HTML can be |
| would usually get, according to Email Marketing | | | | fully utilized to elaborate further on their advertising |
| research. It is easy to see why this is so. With HTML | | | | messages. The obvious advantage they enjoy is the |
| email, full color graphics and even moving images and | | | | fact that they do not need to worry about some |
| graphics can easily be created. These are usually | | | | recipients having turned off all HTML in incoming email |
| much more attractive and can be powerful in drawing | | | | messages, which many people often do to deal with |
| attention to a message. Also, according to research, | | | | the rising volumes of spam. |