| Business recognises the importance of SEO like never | | | | gone unnoticed for many savvy businesses. |
| before. The growth in the search engine marketing | | | | Realisation that cost of acquisition is markedly cheaper |
| field has been incredible, far exceeding most other | | | | means that many companies are directing increased |
| industries. In the past achieving listings in search engines | | | | resources from their marketing budgets towards |
| has been very much taken for granted by many | | | | search engine marketing campaigns. |
| businesses, being treated as less important as the | | | | In the search engine marketing game, Google is clearly |
| standard marketing methods such as newspaper, | | | | the leader. Estimates vary as to how much of the |
| television and radio advertising. With more internet | | | | market Google actually has, but most estimates are |
| consumers utilising search as their first options for | | | | around 75%. This being the case; while it is important |
| finding a business of choice, search engine marketing | | | | to focus on Google, Yahoo and MSN when optimising |
| has come to the forefront of marketing. | | | | your site, the majority of focus should be spent on |
| A few main advantages of search engine marketing | | | | Google. |
| over other marketing methods are: 1. The cost by | | | | If you don't have a proper SEM strategy in place, or |
| comparison is quite low to perform search engine | | | | part of your marketing budget set aside for search |
| marketing over other forms of marketing. 2. Internet | | | | engine marketing, I suggest that you seriously rethink |
| users are often much more qualified by the time they | | | | your marketing strategy and look at the benefits that |
| find your site as they have been searching for your | | | | your company or business can achieve through having |
| specific service or product. 3. Your advertising is | | | | a strong presence in the search engines. You can be |
| running seven days a week, twenty four hours a day. | | | | fairly certain that your competitors are either utilising |
| To attain this kind of exposure through any other form | | | | search engine marketing, or seriously considering it. |
| of marketing would blow any businesses marketing | | | | Do you really want them having a competitive |
| budget out the window. | | | | advantage over you with your business being left |
| The fact that SEO is a much cheaper form of | | | | behind? |
| advertising (and an extremely effective one) has not | | | | |