| Advertising is one of the many marketing
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| | wasted; the trouble is, I don't know
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| tools that are used to attract attention
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| | which half."
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| of prospective customers to a business or
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| | - John Wanamaker, father of modern
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| its products or services. The more
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| | advertising.
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| effective an advertising campaign, more
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| | Advertising certainly has a lot of impact
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| the customers it draws, and with greater
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| | on what we buy, or do not buy. There is a
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| frequency. Advertising is part of the
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| | lot of debate going on, for and against
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| overall marketing strategy of a business,
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| | the impact of advertising, but one thing
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| which includes public relations,
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| | is clear, it does affect our buying
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| promotional programs, signage,
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| | trends, for good or for worse.
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| incentives, newsletters, and word of
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| | Today, with the advent of the Internet
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| mouth, among other strategies. The aim of
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| | and its impact on our everyday lives, it
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| a marketing strategy is to use
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| | has provided new advertising
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| advertising, along with these other
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| | opportunities. As part of the marketing
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| tools, for maximum impact.
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| | strategies on the Internet, Popup, Flash,
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| History of Advertising
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| | banner, advergaming - the practice of
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| If you think that advertising is a modern
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| | using games, particularly computer games,
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| phenomenon, think again. The earliest
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| | to advertise or promote a product or an
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| forms of advertising, of course, would
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| | organization - and email advertisements,
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| have been through word of mouth.
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| | among others, abound. Unfortunately,
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| Advertising - for sales, and
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| | email advertising has taken the form of
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| lost-and-found - was commonly created on
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| | spam.
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| papyrus in ancient Egypt, Greece and
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| | Another significant trend brought about
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| Rome. Commercial advertising, through
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| | by the Internet, and which seems to be
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| wall or rock paintings that goes back to
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| | the future of advertising, is niche, or
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| 4000 BC, has been found in many parts of
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| | targeted, ads. Niche, or targeted,
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| India, Africa, and South America.
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| | advertisements allow advertisers and
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| Commercial and political advertising
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| | businesses with an increasing ability to
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| displays have been recovered from the
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| | reach narrow, or targeted, audiences. In
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| ruins of the ancient Pompeii, a Roman
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| | the old days of advertising, the trend
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| city destroyed by the volcano -Mount
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| | was to find ways to deliver your
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| Vesuvius - in 79 AD.
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| | advertisement, efficiently, to as large a
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| With the development of printing
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| | mass of audience as possible. Today,
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| technology in the 15th and 16th
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| | however, the trend has changed.
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| centuries, handbills were used as a form
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| | Using tracking, customer profiles, and
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| of advertising. By the 17th century,
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| | the such, niche content is brought by
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| newspaper advertisements made their way
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| | advertisers to smaller, but better
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| in England, which were mainly for printed
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| | defined, audiences. These ads are more
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| books, and medicines. By the 19th
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| | releveant to the smaller audiences, and
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| century, classified advertisements became
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| | hence more effective. Video on demand ads
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| popular in the United States for
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| | target specific groups. These ads can be
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| promoting a variety of goods. This
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| | watched by the audiences from their
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| century also brought in the first
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| | homes, who choose to watch only those ads
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| advertising agency in Philadelphia, in
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| | they actually want to watch.
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| 1843. From just being brokers for ad
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| | Whatever form your advertising takes, it
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| space in newspapers, the advertising
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| | should do the following:
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| agencies graduated to writing ad contents
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| | - Remind customers and potential
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| by the 20th century.
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| | customers of the benefits of your
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| First with TV, followed by Cable TV, and
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| | products or services.
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| now with the development of Internet, the
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| | - Establish and maintain your distinct
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| very face of advertising has changed.
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| | identity, and brand.
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| Impact Of Advertising
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| | - Build sales to boost your bottom line.
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| "Half the money I spend on advertising is
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