| The revolution we are now experiencing on
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| | transitions for a professional look,
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| the internet will be as far reaching as
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| | totally free of charge.
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| the invention of e-mail. So, if you fail
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| | Recently, the cost of what equipment you
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| to get on board, it will be like
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| | do need has dropped like a stone, whilst
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| struggling to build a customer list
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| | the quality has shot right up. So, even
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| without e-mail, whilst all your
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| | if you don't have this XP freebie, as
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| competitors are kicking sand in your face
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| | little as 45 bucks will now get you the
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| with their super-duper, mink lined
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| | very same software I use, which
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| autoresponders.
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| | originally cost me $200 when I started
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| The concept of "visual marketing" is a
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| | making videos and dvds. Not only that,
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| well established principle used by
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| | you'll be able to get a camera for half
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| advertisers on TV since the medium was
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| | what I paid -- probably less, if you are
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| invented. And the reason is simple: it's
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| | an e-bay aficionado.
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| the most compelling form of marketing
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| | Add a few cheap lights from Lowes, Home
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| known to man, because pictures --
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| | Depot or B&Q and you'll be ready to take
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| particularly moving ones -- play directly
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| | on Steven Spielberg
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| with the prospective customers emotions.
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| | So what can you do with your new found
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| And people decide to buy based on their
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| | skill. Apart from have a great deal of
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| emotions, not on logic. Logic is only
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| | fun, the simple answer is: make more
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| used later, to justify the purchase.
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| | money, which is where the real magic of
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| But, despite savvy marketers straining at
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| | video comes to the fore with your opt-ins
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| the leash to use video on line, the
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| | and sales pages. As we've seen, people
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| technology did not exist.
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| | buy with their emotions and only use
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| But now, the many pieces that needed to
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| | logic later to justify their purchase.
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| be in place for web site video to work
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| | Now the emotional part of the brain works
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| are finally in place. Among them are the
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| | in pictures -- not words. So, if you use
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| incredibly powerful computers we all take
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| | pictures -- particularly moving pictures
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| for granted. These now cost little more
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| | -- you are homing in like a laser on the
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| than a child's expensive toy, yet provide
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| | emotional sweet spot of your prospective
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| vastly more computing power than put Neil
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| | buyer's brain. So, if you use video
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| Armstrong on the Moon. And, according to
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| | properly, your opt-in pages begin to take
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| Nielson-Netratings, 78% of all USA homes
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| | on a life of their own and your sales
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| had a high speed broadband by November
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| | page conversions start to climb. And, if
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| 2006. And other developed countries, such
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| | you sell tangible products, a short
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| as Canada and the UK are not far behind.
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| | video, actually showing the product in
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| That means that the larger part of the
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| | action will be sure to increase sales.
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| internet world is ready and eager to
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| | Consider how much inventory those TV
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| watch your videos, right now. And,
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| | shopping channels shift -- even when it's
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| because people have been used to watching
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| | as inanimate as jewelery!
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| TV for half a century watching video
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| | But that's only the start.
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| comes more natural to most than reading a
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| | Put simply, seeing is believing, which is
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| sales letter.
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| | why video has such an electric effect on
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| But what's finally transformed video into
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| | your sales processes. But you can also
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| the power tool of internet marketing is
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| | use that same effect elsewhere. Just
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| the universal adoption of a single video
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| | imagine having a list of instructions
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| standard.
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| | telling you how to tie shoelaces, would
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| Remember how the free PDF plug-in from
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| | you be able to do it right off? I doubt
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| Adobe Acrobat revolutionized the simple
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| | it. Yet see it done and you get it in a
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| distribution of e-books by standardizing
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| | flash. So here's some more areas where
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| the format in which they were
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| | you can use video magic.
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| distributed? Well it's now happened with
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| | If you sell a product needing after sales
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| video, because Adobe has now bought
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| | information, you can also provide videos
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| Macromedia and are making their Flash
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| | as part of your after sales service,
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| player plug-in available free, just like
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| | which should cut down dramatically on
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| they did with the Adobe Acrobat Reader.
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| | calls to your help desk.
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| And, like Acrobat reader, it works on
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| | If you use the internet -- also known as
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| both PCs and Macs. As a result, about 98%
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| | the Information Super Highway -- to teach
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| of people on line can now view videos
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| | and deliver information you can use what
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| with ease.
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| | the military have known for years: sound
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| So what's holding you back from being at
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| | plus vision hits home in the viewer's
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| the front of the line on the finest
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| | mind like nothing else, because it uses
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| internet marketing tool since e-mail?
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| | several of the senses, at the same time.
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| There can be very little, because the
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| | So people learn faster and retain more
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| cost and simplicity of the equipment you
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| | with video.
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| need ranges from free to very little and
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| | You'll also be delighted to know that
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| what you do spend pales into
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| | creating a video is far easier, faster
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| insignificance, compared with the way
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| | (no proof-reading required) and a great
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| your sales and profits soar once you add
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| | deal more fun than writing an e-book. In
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| this essential marketing power tool in
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| | addition, videos -- despite actually
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| your armory. For example, if you have
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| | being easier to create -- have a higher
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| Windows XP, you already have the means to
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| | perceived value than e-books.
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| edit your videos and add titles and scene
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