| The revolution we are now experiencing on the | | | | your videos and add titles and scene transitions for a |
| internet will be as far reaching as the invention of | | | | professional look, totally free of charge. |
| e-mail. So, if you fail to get on board, it will be like | | | | Recently, the cost of what equipment you do need |
| struggling to build a customer list without e-mail, whilst | | | | has dropped like a stone, whilst the quality has shot |
| all your competitors are kicking sand in your face with | | | | right up. So, even if you don't have this XP freebie, as |
| their super-duper, mink lined autoresponders. | | | | little as 45 bucks will now get you the very same |
| The concept of "visual marketing" is a well established | | | | software I use, which originally cost me $200 when I |
| principle used by advertisers on TV since the medium | | | | started making videos and dvds. Not only that, you'll be |
| was invented. And the reason is simple: it's the most | | | | able to get a camera for half what I paid -- probably |
| compelling form of marketing known to man, because | | | | less, if you are an e-bay aficionado. |
| pictures -- particularly moving ones -- play directly with | | | | Add a few cheap lights from Lowes, Home Depot or |
| the prospective customers emotions. And people | | | | B&Q and you'll be ready to take on Steven Spielberg |
| decide to buy based on their emotions, not on logic. | | | | So what can you do with your new found skill. Apart |
| Logic is only used later, to justify the purchase. | | | | from have a great deal of fun, the simple answer is: |
| But, despite savvy marketers straining at the leash to | | | | make more money, which is where the real magic of |
| use video on line, the technology did not exist. | | | | video comes to the fore with your opt-ins and sales |
| But now, the many pieces that needed to be in place | | | | pages. As we've seen, people buy with their emotions |
| for web site video to work are finally in place. Among | | | | and only use logic later to justify their purchase. Now |
| them are the incredibly powerful computers we all | | | | the emotional part of the brain works in pictures -- not |
| take for granted. These now cost little more than a | | | | words. So, if you use pictures -- particularly moving |
| child's expensive toy, yet provide vastly more | | | | pictures -- you are homing in like a laser on the |
| computing power than put Neil Armstrong on the | | | | emotional sweet spot of your prospective buyer's |
| Moon. And, according to Nielson-Netratings, 78% of all | | | | brain. So, if you use video properly, your opt-in pages |
| USA homes had a high speed broadband by | | | | begin to take on a life of their own and your sales |
| November 2006. And other developed countries, such | | | | page conversions start to climb. And, if you sell tangible |
| as Canada and the UK are not far behind. That means | | | | products, a short video, actually showing the product in |
| that the larger part of the internet world is ready and | | | | action will be sure to increase sales. Consider how |
| eager to watch your videos, right now. And, because | | | | much inventory those TV shopping channels shift -- |
| people have been used to watching TV for half a | | | | even when it's as inanimate as jewelery! |
| century watching video comes more natural to most | | | | But that's only the start. |
| than reading a sales letter. | | | | Put simply, seeing is believing, which is why video has |
| But what's finally transformed video into the power | | | | such an electric effect on your sales processes. But |
| tool of internet marketing is the universal adoption of a | | | | you can also use that same effect elsewhere. Just |
| single video standard. | | | | imagine having a list of instructions telling you how to tie |
| Remember how the free PDF plug-in from Adobe | | | | shoelaces, would you be able to do it right off? I doubt |
| Acrobat revolutionized the simple distribution of | | | | it. Yet see it done and you get it in a flash. So here's |
| e-books by standardizing the format in which they | | | | some more areas where you can use video magic. |
| were distributed? Well it's now happened with video, | | | | If you sell a product needing after sales information, |
| because Adobe has now bought Macromedia and are | | | | you can also provide videos as part of your after |
| making their Flash player plug-in available free, just like | | | | sales service, which should cut down dramatically on |
| they did with the Adobe Acrobat Reader. And, like | | | | calls to your help desk. |
| Acrobat reader, it works on both PCs and Macs. As a | | | | If you use the internet -- also known as the Information |
| result, about 98% of people on line can now view | | | | Super Highway -- to teach and deliver information you |
| videos with ease. | | | | can use what the military have known for years: |
| So what's holding you back from being at the front of | | | | sound plus vision hits home in the viewer's mind like |
| the line on the finest internet marketing tool since | | | | nothing else, because it uses several of the senses, at |
| e-mail? | | | | the same time. So people learn faster and retain more |
| There can be very little, because the cost and | | | | with video. |
| simplicity of the equipment you need ranges from free | | | | You'll also be delighted to know that creating a video is |
| to very little and what you do spend pales into | | | | far easier, faster (no proof-reading required) and a |
| insignificance, compared with the way your sales and | | | | great deal more fun than writing an e-book. In addition, |
| profits soar once you add this essential marketing | | | | videos -- despite actually being easier to create -- |
| power tool in your armory. For example, if you have | | | | have a higher perceived value than e-books. |
| Windows XP, you already have the means to edit | | | | |