| "Search Engine Optimization" or SEO is a very | | | | important keywords can be bolded or colored |
| specialised field and takes time to excel at. | | | | in red. A good place to do this is once or |
| Search Engine optimization is not easy and | | | | twice in the body at the top of your article |
| cheap. It requires analysis and logical | | | | and in the sub-headings. |
| thinking by search engine experts. You design | | | | |
| your website and submit it to search engines | | | | 5. Do not use the exact same title tag on |
| but no one will visit your website until it | | | | every page on your website. Search engine |
| is well optimized by search engine experts. | | | | robots might determine that all your pages |
| | | | are the same if all your title tags are the |
| There are many companies in the market who | | | | same. If this happens, your pages might not |
| provide search engine optimization and | | | | get indexed. Always use the headline of the |
| submission services but some of them provide | | | | pages as the title tag to help the robots |
| this service in a non-ethical way which can | | | | know exactly what the page is about. A good |
| lead to spamming of your website into the | | | | place to insert the headline is within the h1 |
| search engines. | | | | tag. So the headline is the same as the title |
| | | | tag text. |
| Once your website is on a list for spamming a | | | | |
| search engine, you will never get listed on | | | | 6. Do not spam the description or keyword |
| the search engines. New Delhi Digital Works | | | | meta tag by stuffing meaningless keywords or |
| provides an ethical Search Engine positioning | | | | even spend too much time on this tag. SEO |
| service which drives genuine traffic to your | | | | pros all agree that these tags are not as |
| website. | | | | important today as they once were. Just place |
| | | | the headline once within the keywords and |
| An optimization objective for any online | | | | description tags. |
| business is essential to keep a competitive | | | | |
| edge in today's marketplace. The aim of our | | | | 7. Do not link to link-farms or other search |
| Search Engine Optimization proposal is to | | | | engine unfriendly neighborhoods. A good rule |
| present you with a competitive solution to | | | | of thumb is if your pages do not contain any |
| increase the traffic to your website through | | | | words that reflect the content of the site |
| Search Engines and thereby attract new | | | | you are linking to, do not link to it. |
| clients. New Delhi Digital Works uses its own | | | | |
| unique Search Engine Placement Techniques. We | | | | 8. Do not use doorway pages. Doorway pages |
| can help you get better search engine | | | | are designed for robots only, not humans. |
| positioning, optimization and placement at | | | | Search engines like to index human friendly |
| low pricing. | | | | pages which contain content which is relevant |
| | | | to the search. |
| The SEO tips below should assist the reader | | | | |
| in forming a basic understanding of how to | | | | 9. Title tags for text links. Insert the |
| create human friendly web pages which are | | | | title tag within the HTML of your text link |
| easily understood by the most popular search | | | | to add weight to the link and the page where |
| engines. | | | | the link resides. This is like the alt tag |
| | | | for images. |
| 1. Insert keywords within the title tag so | | | | |
| that search engine robots will know what your | | | | 10. Describe your images with the use of the |
| page is about. The title tag is located right | | | | alt tag. This will help search engines that |
| at the top of your document within the head | | | | index images to find your pages and will also |
| tags. Inserting a keyword or key phrase will | | | | help readers who use text only web browsers. |
| greatly improve your chances of bringing | | | | |
| targeted traffic to your site. | | | | 11. Submit to the search engines yourself. Do |
| | | | not use a submission service or submission |
| 2. Make sure that the title tag contains text | | | | software. Doing so could get your site |
| which a human can relate to. The text within | | | | penalized or even banned. |
| the title tag is what shows up in a search | | | | |
| result. Treat it like a headline. | | | | Our goal is to respond as quickly as possible |
| | | | to you. Please Mail your queries to us at New |
| 3. Use the same keywords as anchor text to | | | | Delhi Digital Works |
| link to the page from different pages on your | | | | |
| site. This is especially useful if your site | | | | 301, Vardhaman Times Plaza, |
| contains many pages. The more keywords that | | | | |
| link to a specific page the better. | | | | Plot 13 Community Center, Road No.44 |
| | | | |
| 4. Make sure that the text within the title | | | | PitamPura, New Delhi-110034 India |
| tag is also within the body of the page. It | | | | |
| is unwise to have keywords in the title tag | | | | E-mail: > |
| which are not contained within the body of | | | | |
| the page. Adding the exact same text for your | | | | Skype: rajeevguglani<br> |
| h1 tag will tell the reader who clicks on | | | | |
| your page from a search engine result that | | | | Phone: 91-9899121121<br> |
| they have clicked on the correct link and | | | | |
| have arrived at the page where they intended | | | | CANADA |
| to visit. Robots like this too because now | | | | |
| there is a relation between the title of your | | | | 6985,Davand Dr.# 2 Mississauga,<br> |
| page and the headline. Also, sprinkle your | | | | |
| keywords throughout your article. The most | | | | ON, L5T 1Y7. CANADA. |