| If youve been getting caught up in all
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| | 71 percent of US online advertisers used
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| this talk of RSS versus email, its time
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| | email marketing in 2004, while 77 percent
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| to stop wondering.
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| | using paid search.
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| Marketing Sherpa just posted a new report
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| | Despite spam and email overload 45
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| that stirred up the old RSS vs Email
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| | percent see email as a good way for
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| debate again.
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| | companies to stay in touch with
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| The report starts out by stating, It
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| | customers.
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| chills our blood when we hear email
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| | Customer retention and increased loyalty
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| marketers and publishers blithely state,
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| | is the main objective for email marketing
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| Im thinking about switching over to RSS
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| | among 63 percent of surveyed marketers
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| entirely! Oh no. Please dont. RSS is
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| | 62 percent also see email as a way to
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| worthy of testing, but its not an email
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| | acquire new customers.
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| replacement and it never will be.
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| | Email volume in the US is expected to
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| A report in Jupitermedia titled E-Mail
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| | rise from over 2 trillion message this
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| Marketing: Alive and Well notes, RSS
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| | year to nearly 2.7 trillion by 2007.
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| won\'t be immediately effective as an
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| | Even though both email spam and email
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| alternative to e-mail marketing. (But)
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| | delivery are on the rise, end-users are
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| for some companies (primarily publishers
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| | getting used to spam and it\'s bothering
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| who cater to a technical audience), it\'s
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| | them less than it used to.
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| sensible to press forward with RSS now as
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| | The Marketing Sherpa report also notes
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| a supplement to e-mail marketing.
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| | that 91% of US Internet users use email
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| A lot of people think this debate has
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| | on a regular basis, while roughly 4% use
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| been going on for long enough. RSS is NOT
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| | RSS feeds on any sort of basis at all.
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| a replacement for email. It does not (and
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| | It suggests that publishers do test RSS,
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| may never) rival the marketing reach and
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| | but recommends that they not treat RSS as
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| immediacy of an email message.
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| | shovelware for email content because it
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| Those whove been mourning the death of
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| | is a new medium.
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| email marketing dont seem to get the fact
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| | Other disadvantages it notes for RSS
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| that RSS hasn\'t reached the tipping
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| | publishers is the challenge of metrics.
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| point yet. More people read email than
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| | No deliverability, open rates, hard vs
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| RSS feeds many more.
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| | soft bounces. No a/b tests, no usability
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| I believe that a smart publisher or
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| | tests, no offer tests, no recency
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| marketer must use both - Email and RSS.
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| | frequency tests, and multivariable
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| Its not an either/or question.
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| | testing\"
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| I know for a fact that my blogs get read
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| | \"The kind of data that marketers and
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| more when I send out an email with a blog
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| | publishers rely on to make business,
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| post roundup. I personally prefer email
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| | content, and marketing decisions for
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| and tend to read those blogs more
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| | email campaigns is almost entirely
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| frequently that use email notification.
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| | lacking for RSS at this time, says the
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| But the news is not all good for email
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| | report.
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| marketing. According to DoubleClick,
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| | So if youre wondering what you should
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| 64.7% of all legitimate email being sent
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| | publish - a blog or an email newsletter -
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| (based on their own customers\' stats) is
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| | I suggest you do both.
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| never opened. Email delivery is cited as
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| | Or at least publish a blog with email
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| the #1 email marketing headache.
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| | notification built in. Remember, your
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| The good news is that email marketing has
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| | list is still your most valuable asset
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| a terrific Return on Investment (ROI)
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| | online.
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| bringing in $15.50 per dollar spent on a
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| | Keep either Email or RSS out of your
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| campaign according a report in Email
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| | marketing toolbox and youre losing out on
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| Sherpa.
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| | a significant portion of your audience.
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| That $15.50 per email-marketing dollar
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| | RSS has other advantages that email does
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| spent is roughly 17% more than in
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| | not have - like being able to syndicate
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| direct-mail campaigns and 73% more than
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| | your content across the web. It can be a
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| telemarketing campaigns.eMarketer reports
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| | very useful tool for building link
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| that email is still a powerful marketing
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| | popularity - if you do it right.
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| tool if used well in a new report,
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| | As a marketer you do need to start
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| \"Email Marketing: How to Improve ROI.\"
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| | brushing up on your knowledge of RSS and
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| Some points it notes:
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| | a good place to start is here.
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