| I have to admit, I'm a data freak. I love to | | | | not) |
| see surveys and studies that show user | | | | |
| behavior. That's just what this new report | | | | · Gather insights from specific behavioral |
| from Marketing Sherpa delivers with regard to | | | | traits of age groups including teens, moms |
| email marketing. | | | | and more |
| | | | |
| For instance, did you know... | | | | · Design email templates to boost average |
| | | | reading time and clicks |
| · Moms place low value on testimonials in | | | | |
| email copy? | | | | · Choose the best day of week to send email |
| | | | campaigns |
| · There are 4 things that those with high | | | | |
| open and click rates do that others don't? | | | | · Unlock deliverability and spam filter |
| | | | problems |
| · The graphic design of an email can | | | | |
| increase readability by 31% or more? | | | | · and more |
| | | | |
| · 45%-60% of viewers will scroll below the | | | | There's a LOT of data in this report (over |
| fold of a long email? | | | | 265 pages of it), and it is presented in a |
| | | | very organized and easy to use way. |
| Get the free Executive Summary of this | | | | |
| report. | | | | What You Don't Get |
| | | | |
| What You Get | | | | This is NOT a copywriting book. It will not |
| | | | show you (directly) how to write powerful |
| Over nineteen hundred (1,900) email marketers | | | | copy for email campaigns. It will, however, |
| contributed their data, and 25 additional | | | | shed a lot of light on what elements you |
| research studies are included, as well as 310 | | | | should include in your copy and design. |
| charts, tables and heat maps. | | | | You'll also find out when to send, how to |
| | | | send and why you should send. |
| If you're tired of guessing about email | | | | |
| marketing, the Email Marketing Benchmark | | | | While I love the information, I wish |
| Guide 2006 will give you what you need to: | | | | Marketing Sherpa would have included more of |
| | | | its insights on the research. They do a |
| · Compare your opt-in, open, click, and | | | | fairly good job of translating the data |
| conversion rates to your competitors' | | | | findings, but could - in my opinion - go into |
| | | | greater detail. It isn't that anything is |
| · Redesign your email newsletter and sales | | | | lacking... it's just that there's so much |
| alert templates to improve results -- based | | | | more to say. |
| on Marketing Sherpa's new eye tracking | | | | |
| laboratory email tests | | | | Overall, I was quite impressed. The sheer |
| | | | volume of information in this book is |
| · Compare your current stats to real-life | | | | amazing. At every page turn, I found myself |
| email marketing opens, clicks, conversions | | | | thinking, "Oh really? Wow!" |
| for B-2-B and B-2-C mailings | | | | |
| | | | As with all Marketing Sherpa products, it |
| · Discover what's worth testing (and what's | | | | comes with a 30-day, money-back guarantee. |