| I have to admit, I'm a data freak. I love to see surveys | | | | · Discover what's worth testing (and what's not) |
| and studies that show user behavior. That's just what | | | | · Gather insights from specific behavioral traits of age |
| this new report from Marketing Sherpa delivers with | | | | groups including teens, moms and more |
| regard to email marketing. | | | | · Design email templates to boost average reading |
| For instance, did you know... | | | | time and clicks |
| · Moms place low value on testimonials in email | | | | · Choose the best day of week to send email |
| copy? | | | | campaigns |
| · There are 4 things that those with high open and | | | | · Unlock deliverability and spam filter problems |
| click rates do that others don't? | | | | · and more |
| · The graphic design of an email can increase | | | | There's a LOT of data in this report (over 265 pages |
| readability by 31% or more? | | | | of it), and it is presented in a very organized and easy |
| · 45%-60% of viewers will scroll below the fold of a | | | | to use way. |
| long email? | | | | What You Don't Get |
| Get the free Executive Summary of this report. | | | | This is NOT a copywriting book. It will not show you |
| What You Get | | | | (directly) how to write powerful copy for email |
| Over nineteen hundred (1,900) email marketers | | | | campaigns. It will, however, shed a lot of light on what |
| contributed their data, and 25 additional research | | | | elements you should include in your copy and design. |
| studies are included, as well as 310 charts, tables and | | | | You'll also find out when to send, how to send and |
| heat maps. | | | | why you should send. |
| If you're tired of guessing about email marketing, the | | | | While I love the information, I wish Marketing Sherpa |
| Email Marketing Benchmark Guide 2006 will give you | | | | would have included more of its insights on the |
| what you need to: | | | | research. They do a fairly good job of translating the |
| · Compare your opt-in, open, click, and conversion | | | | data findings, but could - in my opinion - go into greater |
| rates to your competitors' | | | | detail. It isn't that anything is lacking... it's just that there's |
| · Redesign your email newsletter and sales alert | | | | so much more to say. |
| templates to improve results -- based on Marketing | | | | Overall, I was quite impressed. The sheer volume of |
| Sherpa's new eye tracking laboratory email tests | | | | information in this book is amazing. At every page turn, |
| · Compare your current stats to real-life email | | | | I found myself thinking, "Oh really? Wow!" |
| marketing opens, clicks, conversions for B-2-B and | | | | As with all Marketing Sherpa products, it comes with a |
| B-2-C mailings | | | | 30-day, money-back guarantee. |