| Obtaining high quality targeted traffic to | | | | service that obeys all the spam laws. This |
| your website has never been as challenging as | | | | can get complicated because you also have to |
| it is today. There are several different | | | | advertise your lead capture page. |
| ways to advertise your website all with | | | | |
| varying results. This article will discuss a | | | | Banner advertising is very simple and can be |
| brief history of advertising online, current | | | | effective if your banners are placed on |
| advertising techniques and why website | | | | relevant websites. But this method is also |
| content is so important. | | | | very expensive. Banner advertising can cost |
| | | | you as much as $20-$50 per thousand |
| To understand the best way to advertise | | | | impressions which could run you anywhere from |
| online and increase your website's traffic | | | | $2,000-$5,000 per month. |
| today first you should learn about the | | | | |
| history of advertising on the internet. In | | | | A lot of companies today use pop up ads as a |
| the 1990's when the internet was still young | | | | way to get traffic. But with the increasing |
| the most effective way to advertise online | | | | popularity of pop up blockers pop up ads do |
| was through banner ads. By 1996 companies | | | | not attract as much traffic as they used to. |
| were advertising through Juno's new ad | | | | |
| supported e mail service and Webconnect | | | | The most effective way to get highly targeted |
| started to offer accurate measurement tools | | | | traffic to your website is by getting indexed |
| to advertisers such as URL tracking. ( | | | | by the search engines. Relevant back links |
| Advertising.htm) | | | | will help you with your search engine |
| | | | rankings but if you do not have good content |
| It has been said that in 1998 Amazon was the | | | | the links will not matter. For example, when |
| first to launch a successful affiliate | | | | someone types something in the search engine |
| program. They invited webmasters and | | | | such as "Dodge Trucks" that searcher will |
| retailers to link to their website in | | | | more likely click on a website with |
| exchange for a commission. This was the | | | | information on that particular brand, not |
| beginning of the still popular advertising | | | | just "Trucks." If you are selling Dodge |
| method of link exchanging. That same year | | | | trucks it would benefit you to have an |
| Larry Page and Sergy Brin introduced Google | | | | article about that particular brand of |
| to the World Wide Web. This new search | | | | trucks. This will help the search engines to |
| engine technology was designed to analyze | | | | index your website and you will get more |
| these back links which were considered votes | | | | return visitors. |
| for a website. The "votes" determined how | | | | |
| the page was ranked in the Google index. ( | | | | There are two different ways you can get good |
| | | | website content. The first way is by writing |
| Today there are over 66 million websites on | | | | your own articles pertaining to your online |
| the World Wide Web and a lot more ways to | | | | niche. You can then add them to your website |
| advertise your site than there was just a | | | | or blog to increase your traffic. Or you can |
| decade ago. Companies use everything from | | | | submit them to free article sites like this |
| pop up ads, banner advertising and even ads | | | | one with a link to your website. Either |
| that interrupt online games and other | | | | method will give you more targeted traffic. |
| interactions. | | | | |
| | | | Advertising online has come a long way since |
| Advertisers are always looking for easier, | | | | simple banner ads in the 1990's. Webmasters, |
| faster and less expensive ways to promote | | | | companies and affiliate marketers have a wide |
| their products and services. The cost of | | | | variety of different ways to get their |
| regular postal mail has increased over the | | | | message across online from email marketing to |
| years making electronic mail the better | | | | pop up ads. But they can get complicated and |
| choice. Email advertising can result in a | | | | expensive. To avoid these issues the best |
| better targeted audience. Customers who | | | | way to get traffic to your website is by |
| receive the email message are interested in | | | | having accurate content. Relevant website |
| what the advertiser has to say; therefore | | | | content will help the search engines index |
| they click on the link. There are also | | | | your site and visitors will like what they |
| several downsides to this form of | | | | see and return for more information. Writing |
| advertising. In order for email advertising | | | | your own articles and subscribing to articles |
| to be effective you have to have a well | | | | previously written are two great ways to get |
| designed lead capture page. Along with this | | | | content for your website. |
| you must use a reputable auto responder | | | | |