| Obtaining high quality targeted traffic to your website | | | | the spam laws. This can get complicated because you |
| has never been as challenging as it is today. There are | | | | also have to advertise your lead capture page. |
| several different ways to advertise your website all | | | | Banner advertising is very simple and can be effective |
| with varying results. This article will discuss a brief | | | | if your banners are placed on relevant websites. But |
| history of advertising online, current advertising | | | | this method is also very expensive. Banner advertising |
| techniques and why website content is so important. | | | | can cost you as much as $20-$50 per thousand |
| To understand the best way to advertise online and | | | | impressions which could run you anywhere from |
| increase your website's traffic today first you should | | | | $2,000-$5,000 per month. |
| learn about the history of advertising on the internet. In | | | | A lot of companies today use pop up ads as a way |
| the 1990's when the internet was still young the most | | | | to get traffic. But with the increasing popularity of pop |
| effective way to advertise online was through banner | | | | up blockers pop up ads do not attract as much traffic |
| ads. By 1996 companies were advertising through | | | | as they used to. |
| Juno's new ad supported e mail service and | | | | The most effective way to get highly targeted traffic |
| Webconnect started to offer accurate measurement | | | | to your website is by getting indexed by the search |
| tools to advertisers such as URL tracking. ( | | | | engines. Relevant back links will help you with your |
| Advertising.htm) | | | | search engine rankings but if you do not have good |
| It has been said that in 1998 Amazon was the first to | | | | content the links will not matter. For example, when |
| launch a successful affiliate program. They invited | | | | someone types something in the search engine such |
| webmasters and retailers to link to their website in | | | | as "Dodge Trucks" that searcher will more likely click |
| exchange for a commission. This was the beginning of | | | | on a website with information on that particular brand, |
| the still popular advertising method of link exchanging. | | | | not just "Trucks." If you are selling Dodge trucks it |
| That same year Larry Page and Sergy Brin introduced | | | | would benefit you to have an article about that |
| Google to the World Wide Web. This new search | | | | particular brand of trucks. This will help the search |
| engine technology was designed to analyze these | | | | engines to index your website and you will get more |
| back links which were considered votes for a website. | | | | return visitors. |
| The "votes" determined how the page was ranked in | | | | There are two different ways you can get good |
| the Google index. ( | | | | website content. The first way is by writing your own |
| Today there are over 66 million websites on the World | | | | articles pertaining to your online niche. You can then |
| Wide Web and a lot more ways to advertise your site | | | | add them to your website or blog to increase your |
| than there was just a decade ago. Companies use | | | | traffic. Or you can submit them to free article sites like |
| everything from pop up ads, banner advertising and | | | | this one with a link to your website. Either method will |
| even ads that interrupt online games and other | | | | give you more targeted traffic. |
| interactions. | | | | Advertising online has come a long way since simple |
| Advertisers are always looking for easier, faster and | | | | banner ads in the 1990's. Webmasters, companies and |
| less expensive ways to promote their products and | | | | affiliate marketers have a wide variety of different |
| services. The cost of regular postal mail has increased | | | | ways to get their message across online from email |
| over the years making electronic mail the better | | | | marketing to pop up ads. But they can get complicated |
| choice. Email advertising can result in a better targeted | | | | and expensive. To avoid these issues the best way to |
| audience. Customers who receive the email message | | | | get traffic to your website is by having accurate |
| are interested in what the advertiser has to say; | | | | content. Relevant website content will help the search |
| therefore they click on the link. There are also several | | | | engines index your site and visitors will like what they |
| downsides to this form of advertising. In order for email | | | | see and return for more information. Writing your own |
| advertising to be effective you have to have a well | | | | articles and subscribing to articles previously written |
| designed lead capture page. Along with this you must | | | | are two great ways to get content for your website. |
| use a reputable auto responder service that obeys all | | | | |