| Copyright © Robbie Fanucchi | | | | specific audience that will more likely |
| | | | respond favorably to your product or service. |
| You've heard it many times: quality over | | | | Even if your list only ends up half the size |
| quantity. This is certainly true in the field | | | | of one you could purchase, your sales |
| of e-mail marketing. | | | | conversion rate will be higher. |
| | | | |
| Soliciting through e-mails is recognized as a | | | | How does one build their own targeted opt-in |
| successful marketing strategy that can | | | | list? One effective way is purchasing solo |
| provide a boost to your website traffic. | | | | ads in e-zines. Select e-zines with topics |
| However, many people handle e-mail campaigns | | | | that pertain to your product or service. You |
| in a manner that becomes detrimental to their | | | | can advertise with a link to a newsletter. |
| Internet business. You see, many believe in | | | | Once they sign up for the newsletter you have |
| growing their list by any means neccessary. | | | | their name and e-mail address. Once you have |
| They mistakenly think that the bigger the | | | | their e-mail address you can begin your |
| list, the bigger the profit. This is only | | | | campaign. The beauty of this strategy is |
| true if you put in the work to grow a | | | | they chose to sign up for your newsletter |
| legitimate targeted e-mail list. | | | | which means they already have an interest in |
| | | | your topic. This could eventually lead to a |
| However, many fall into the trap of buying | | | | sale. Again, it's quality over quantity. |
| big opt-in lists. From the surface, this may | | | | |
| seem like the easiest and fastest way to get | | | | Another method is to have a newsletter |
| contacts. Unfortunately, these lists often | | | | sign-up link on your website. Again, once |
| contain outdated information. Also, this | | | | they subscribe to your newsletter, you've |
| form of e-mail advertising is nothing more | | | | captured their name and e-mail. Then you can |
| than thinly disguised SPAM. | | | | begin an e-mail advertising campaign to your |
| | | | targeted audience. |
| Other programs scour the web and record every | | | | |
| e-mail address they find. Again, this is | | | | E-mail campaigns can be quite lucrative. In |
| great if you simply want a list that doesn't | | | | fact, many top Internet marketers employ this |
| target a specific audience. For example, if | | | | method. However, remember not to be fooled |
| you want to sell a book on gardening, would | | | | by companies that offer a large e-mail list |
| you have more success marketing at a Farmer's | | | | for a small fee. These are just e-mails |
| Market or at the business district downtown? | | | | captured randomly off the Internet. It's far |
| Yes, e-mail campaigning is more effective if | | | | more fruitful to create a targeted list. |
| you target your intended audience. | | | | |
| | | | Put a little elbow grease into growing your |
| This is why building your own opt-in list is | | | | opt-in list and it will reward you |
| the best course. It may take more time and | | | | accordingly. Remember, it's qaulity over |
| effort, but it allows you to target a | | | | quantity. |