Quality Over Quantity Crucial In Growing Your Opt-In List

Copyright © Robbie Fanucchirespond favorably to your product or service. Even if
You've heard it many times: quality over quantity. Thisyour list only ends up half the size of one you could
is certainly true in the field of e-mail marketing.purchase, your sales conversion rate will be higher.
Soliciting through e-mails is recognized as a successfulHow does one build their own targeted opt-in list? One
marketing strategy that can provide a boost to youreffective way is purchasing solo ads in e-zines. Select
website traffic. However, many people handle e-maile-zines with topics that pertain to your product or
campaigns in a manner that becomes detrimental toservice. You can advertise with a link to a newsletter.
their Internet business. You see, many believe inOnce they sign up for the newsletter you have their
growing their list by any means neccessary. Theyname and e-mail address. Once you have their e-mail
mistakenly think that the bigger the list, the bigger theaddress you can begin your campaign. The beauty of
profit. This is only true if you put in the work to grow athis strategy is they chose to sign up for your
legitimate targeted e-mail list.newsletter which means they already have an interest
However, many fall into the trap of buying big opt-inin your topic. This could eventually lead to a sale. Again,
lists. From the surface, this may seem like the easiestit's quality over quantity.
and fastest way to get contacts. Unfortunately, theseAnother method is to have a newsletter sign-up link on
lists often contain outdated information. Also, this formyour website. Again, once they subscribe to your
of e-mail advertising is nothing more than thinlynewsletter, you've captured their name and e-mail.
disguised SPAM.Then you can begin an e-mail advertising campaign to
Other programs scour the web and record everyyour targeted audience.
e-mail address they find. Again, this is great if youE-mail campaigns can be quite lucrative. In fact, many
simply want a list that doesn't target a specifictop Internet marketers employ this method. However,
audience. For example, if you want to sell a book onremember not to be fooled by companies that offer a
gardening, would you have more success marketing atlarge e-mail list for a small fee. These are just e-mails
a Farmer's Market or at the business districtcaptured randomly off the Internet. It's far more fruitful
downtown? Yes, e-mail campaigning is more effectiveto create a targeted list.
if you target your intended audience.Put a little elbow grease into growing your opt-in list
This is why building your own opt-in list is the bestand it will reward you accordingly. Remember, it's
course. It may take more time and effort, but it allowsqaulity over quantity.
you to target a specific audience that will more likely