| Copyright © Robbie Fanucchi | | | | respond favorably to your product or service. Even if |
| You've heard it many times: quality over quantity. This | | | | your list only ends up half the size of one you could |
| is certainly true in the field of e-mail marketing. | | | | purchase, your sales conversion rate will be higher. |
| Soliciting through e-mails is recognized as a successful | | | | How does one build their own targeted opt-in list? One |
| marketing strategy that can provide a boost to your | | | | effective way is purchasing solo ads in e-zines. Select |
| website traffic. However, many people handle e-mail | | | | e-zines with topics that pertain to your product or |
| campaigns in a manner that becomes detrimental to | | | | service. You can advertise with a link to a newsletter. |
| their Internet business. You see, many believe in | | | | Once they sign up for the newsletter you have their |
| growing their list by any means neccessary. They | | | | name and e-mail address. Once you have their e-mail |
| mistakenly think that the bigger the list, the bigger the | | | | address you can begin your campaign. The beauty of |
| profit. This is only true if you put in the work to grow a | | | | this strategy is they chose to sign up for your |
| legitimate targeted e-mail list. | | | | newsletter which means they already have an interest |
| However, many fall into the trap of buying big opt-in | | | | in your topic. This could eventually lead to a sale. Again, |
| lists. From the surface, this may seem like the easiest | | | | it's quality over quantity. |
| and fastest way to get contacts. Unfortunately, these | | | | Another method is to have a newsletter sign-up link on |
| lists often contain outdated information. Also, this form | | | | your website. Again, once they subscribe to your |
| of e-mail advertising is nothing more than thinly | | | | newsletter, you've captured their name and e-mail. |
| disguised SPAM. | | | | Then you can begin an e-mail advertising campaign to |
| Other programs scour the web and record every | | | | your targeted audience. |
| e-mail address they find. Again, this is great if you | | | | E-mail campaigns can be quite lucrative. In fact, many |
| simply want a list that doesn't target a specific | | | | top Internet marketers employ this method. However, |
| audience. For example, if you want to sell a book on | | | | remember not to be fooled by companies that offer a |
| gardening, would you have more success marketing at | | | | large e-mail list for a small fee. These are just e-mails |
| a Farmer's Market or at the business district | | | | captured randomly off the Internet. It's far more fruitful |
| downtown? Yes, e-mail campaigning is more effective | | | | to create a targeted list. |
| if you target your intended audience. | | | | Put a little elbow grease into growing your opt-in list |
| This is why building your own opt-in list is the best | | | | and it will reward you accordingly. Remember, it's |
| course. It may take more time and effort, but it allows | | | | qaulity over quantity. |
| you to target a specific audience that will more likely | | | | |