| Copyright © Robbie Fanucchi
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| | likely respond favorably to your product
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| You've heard it many times: quality over
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| | or service. Even if your list only ends
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| quantity. This is certainly true in the
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| | up half the size of one you could
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| field of e-mail marketing.
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| | purchase, your sales conversion rate will
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| Soliciting through e-mails is recognized
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| | be higher.
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| as a successful marketing strategy that
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| | How does one build their own targeted
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| can provide a boost to your website
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| | opt-in list? One effective way is
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| traffic. However, many people handle
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| | purchasing solo ads in e-zines. Select
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| e-mail campaigns in a manner that becomes
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| | e-zines with topics that pertain to your
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| detrimental to their Internet business.
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| | product or service. You can advertise
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| You see, many believe in growing their
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| | with a link to a newsletter. Once they
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| list by any means neccessary. They
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| | sign up for the newsletter you have their
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| mistakenly think that the bigger the
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| | name and e-mail address. Once you have
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| list, the bigger the profit. This is
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| | their e-mail address you can begin your
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| only true if you put in the work to grow
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| | campaign. The beauty of this strategy is
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| a legitimate targeted e-mail list.
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| | they chose to sign up for your newsletter
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| However, many fall into the trap of
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| | which means they already have an interest
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| buying big opt-in lists. From the
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| | in your topic. This could eventually
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| surface, this may seem like the easiest
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| | lead to a sale. Again, it's quality over
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| and fastest way to get contacts.
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| | quantity.
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| Unfortunately, these lists often contain
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| | Another method is to have a newsletter
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| outdated information. Also, this form of
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| | sign-up link on your website. Again,
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| e-mail advertising is nothing more than
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| | once they subscribe to your newsletter,
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| thinly disguised SPAM.
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| | you've captured their name and e-mail.
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| Other programs scour the web and record
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| | Then you can begin an e-mail advertising
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| every e-mail address they find. Again,
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| | campaign to your targeted audience.
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| this is great if you simply want a list
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| | E-mail campaigns can be quite lucrative.
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| that doesn't target a specific audience.
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| | In fact, many top Internet marketers
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| For example, if you want to sell a book
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| | employ this method. However, remember
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| on gardening, would you have more success
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| | not to be fooled by companies that offer
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| marketing at a Farmer's Market or at the
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| | a large e-mail list for a small fee.
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| business district downtown? Yes, e-mail
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| | These are just e-mails captured randomly
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| campaigning is more effective if you
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| | off the Internet. It's far more fruitful
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| target your intended audience.
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| | to create a targeted list.
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| This is why building your own opt-in list
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| | Put a little elbow grease into growing
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| is the best course. It may take more
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| | your opt-in list and it will reward you
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| time and effort, but it allows you to
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| | accordingly. Remember, it's qaulity over
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| target a specific audience that will more
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| | quantity.
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