| Email marketing is a powerful way to | | | | 2. Then there is information please |
| promote products. It does not matter | | | | mailer, which can help you close many |
| whether it is your sponsor's products | | | | sales. You have a link on your website, |
| and services or your own. You will still | | | | or in your publication, for readers to |
| find this form of marketing very | | | | click on, if they need more information. |
| effective. | | | | The mailer will be a sequence of emails |
| Your email marketing will begin with | | | | that give more information about the |
| your opt-in list. This can easily be | | | | product and a call to action at the end. |
| built by offering a free newsletter | | | | These are very effective in closing |
| about your industry to your website | | | | sales and getting the click through to |
| visitors. You can place a subscription | | | | your sponsor's site. |
| box on your website that will capture | | | | 3. You can also send special |
| names and email addresses of your | | | | announcements to your entire list about |
| subscribers. You can also be extra | | | | new products and services that you think |
| careful and make this a double opt-in, | | | | will meet their needs. |
| meaning that the subscriber must confirm | | | | There are 2 tools you need: |
| their subscription before they join your | | | | 1. An auto responder |
| list. | | | | 2. Email signature file |
| Once you have built a good sized list | | | | Can Spam Act: It is very important to |
| you can place small ads for your product | | | | comply with the Can Spam Act when |
| in your newsletter and can even start an | | | | sending email. Always give your name, |
| announcement list for those who are | | | | company name and physical address at the |
| looking for new products, tools and | | | | bottom of your email. It is very |
| opportunities. | | | | important to provide an opt-out or |
| Email marketing can be in several forms: | | | | unsubscribe link at the end of your |
| 1. There is of course your free | | | | email. |
| newsletter, which will have a couple of | | | | Spam filters: Always Spam check your |
| ads, as mentioned above. | | | | email messages before you send them out. |