| Email marketing is a powerful way to promote | | | | help you close many sales. You have a link on your |
| products. It does not matter whether it is your | | | | website, or in your publication, for readers to click on, if |
| sponsor's products and services or your own. You will | | | | they need more information. The mailer will be a |
| still find this form of marketing very effective. | | | | sequence of emails that give more information about |
| Your email marketing will begin with your opt-in list. This | | | | the product and a call to action at the end. These are |
| can easily be built by offering a free newsletter about | | | | very effective in closing sales and getting the click |
| your industry to your website visitors. You can place a | | | | through to your sponsor's site. |
| subscription box on your website that will capture | | | | 3. You can also send special announcements to your |
| names and email addresses of your subscribers. You | | | | entire list about new products and services that you |
| can also be extra careful and make this a double | | | | think will meet their needs. |
| opt-in, meaning that the subscriber must confirm their | | | | There are 2 tools you need: |
| subscription before they join your list. | | | | 1. An auto responder |
| Once you have built a good sized list you can place | | | | 2. Email signature file |
| small ads for your product in your newsletter and can | | | | Can Spam Act: It is very important to comply with the |
| even start an announcement list for those who are | | | | Can Spam Act when sending email. Always give your |
| looking for new products, tools and opportunities. | | | | name, company name and physical address at the |
| Email marketing can be in several forms: | | | | bottom of your email. It is very important to provide an |
| 1. There is of course your free newsletter, which will | | | | opt-out or unsubscribe link at the end of your email. |
| have a couple of ads, as mentioned above. | | | | Spam filters: Always Spam check your email |
| 2. Then there is information please mailer, which can | | | | messages before you send them out. |