| Email marketing is a powerful way to promote | | | | which can help you close many sales. You have |
| products. It does not matter whether it is | | | | a link on your website, or in your |
| your sponsor's products and services or your | | | | publication, for readers to click on, if they |
| own. You will still find this form of | | | | need more information. The mailer will be a |
| marketing very effective. | | | | sequence of emails that give more information |
| | | | about the product and a call to action at the |
| Your email marketing will begin with your | | | | end. These are very effective in closing |
| opt-in list. This can easily be built by | | | | sales and getting the click through to your |
| offering a free newsletter about your | | | | sponsor's site. |
| industry to your website visitors. You can | | | | |
| place a subscription box on your website that | | | | 3. You can also send special announcements to |
| will capture names and email addresses of | | | | your entire list about new products and |
| your subscribers. You can also be extra | | | | services that you think will meet their |
| careful and make this a double opt-in, | | | | needs. |
| meaning that the subscriber must confirm | | | | |
| their subscription before they join your | | | | There are 2 tools you need: |
| list. | | | | |
| | | | 1. An auto responder |
| Once you have built a good sized list you can | | | | |
| place small ads for your product in your | | | | 2. Email signature file |
| newsletter and can even start an announcement | | | | |
| list for those who are looking for new | | | | Can Spam Act: It is very important to comply |
| products, tools and opportunities. | | | | with the Can Spam Act when sending email. |
| | | | Always give your name, company name and |
| Email marketing can be in several forms: | | | | physical address at the bottom of your email. |
| | | | It is very important to provide an opt-out or |
| 1. There is of course your free newsletter, | | | | unsubscribe link at the end of your email. |
| which will have a couple of ads, as mentioned | | | | |
| above. | | | | Spam filters: Always Spam check your email |
| | | | messages before you send them out. |
| 2. Then there is information please mailer, | | | | |