| Creating a successful newsletter can be
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| | Determine how frequently your readers
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| extremely rewarding. Subscribers and
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| | want to hear from you/receive your
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| customers respond with glowing feedback,
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| | Newsletter - and what you can commit to.
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| online sales jump and your customer
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| | As a thumb rule, a weekly newsletter is
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| relationships and brand loyalty deepens.
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| | ideal. However, don't launch a weekly
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| Here are some useful tips that might help
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| | newsletter if you are not absolutely
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| in creating a successful newsletter.
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| | certain that you can distribute a quality
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| Define Success
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| | Newsletter every week. A fortnightly
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| Ask yourself "What is the purpose of your
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| | newsletter is a good option too.
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| newsletter?" A newsletter is a
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| | Timing
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| substantial investment of company
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| | Test and pick a day and time that works
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| resources in terms of time and energy,
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| | best ...and stick to it. Readers should
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| and you need to define in as tangible
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| | almost be able to set their watches by
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| terms as possible the purpose of your
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| | the receipt time of your Newsletter.
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| Newsletter.
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| | Make it Viral
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| Voice and Personality
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| | Provide information readers can act on or
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| Establish a voice or editorial
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| | that stimulates reaction - forwarding it
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| personality - whether newsy, serious,
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| | to friends and peers, stimulating
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| gossipy or funny - that is synergistic
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| | purchases or requests for additional
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| with the image you want to portray and
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| | information. Make it easy for readers to
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| connects with your audience. Remember
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| | forward articles and information to peers
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| that email newsletters aren't email
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| | and friends. Provide a "Forward to a
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| promotions designed to stimulate
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| | Friend" link that enables readers to
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| immediate action. Sales and promotional
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| | forward the Newsletter with a
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| copy don't suit e-newsletters. Nor does
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| | personalized note.
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| the traditional tone of broadcast
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| | Search
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| corporate communications. Think of your
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| | Make it easy to find articles of interest
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| newsletter as a one-on-one conversation.
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| | and back issues. Provide a table of
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| Just imagine sitting in a coffee shop
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| | contents and links to articles within the
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| talking informally with a customer.
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| | newsletter and to resources and past
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| That's the starting point for your
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| | articles on your site.
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| approach--a more personable and
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| | Printing
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| appropriate "human" voice will come
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| | Consider providing "printer-friendly
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| naturally. Drop the jargon, drop the
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| | formats" on your Web site.
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| sales pitch, be as honest as you can, and
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| | Personalize
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| talk like a human being.
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| | At minimum address the reader by name.
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| You can have as much or as little
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| | The most successful newsletters have a
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| personality as is appropriate. Consider
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| | human being associated with them...and a
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| adding a brief editorial, a comment or
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| | personality. If possible, your Newsletter
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| two, an editor's note, a couple of lines
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| | should be "written by a person" at your
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| of commentary, a touch of opinion; adding
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| | company...not the company.
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| a little human element here and there.
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| | Write in layman terms with simple
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| Sign editorials, give authors a byline,
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| | vocabulary
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| or list some names down in the
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| | Not everyone has the vocabulary that you
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| administrative section of each issue to
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| | and editors do. Use words that are
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| which your readers can relate to.
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| | easy-to-understand, and if you do use
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| From Line
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| | technical terms, provide a definition
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| Whether a person's name, name of the
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| | that people can relate to. There is
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| newsletter or company name - determine
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| | nothing more frustrating then a
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| what will resonate best with your readers
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| | definition that makes less sense than the
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| and stay with it.
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| | word itself.
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| Subject Line
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| | Test
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| "Vol. 11, Issue #9" or "Company News" are
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| | Test the Newsletter on few email
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| not enticing subject lines. They are
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| | addresses to check for errors and other
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| certainly consistent and simple, but they
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| | issues - before sending to the entire
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| don't tell your readers anything that
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| | distribution list.
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| will motivate them to open your email.
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| | If you lack experience in print media,
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| Your subject line is your calling card -
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| | seek out assistance if you know someone
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| entice your readers with the most
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| | in the field. If not, don't worry - the
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| interesting or intriguing information in
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| | above mentioned basic principles apply.
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| your Newsletter.. Style/Format
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| | Plan to research your material thoroughly
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| Establish a format and layout of your
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| | and avoid factual or editing errors, as
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| Newsletter that is clean and simple, with
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| | they will make you seem less credible.
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| elements of the Newsletter (table of
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| | Add hyperlinks and include updates on old
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| contents; "Tips", subscription
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| | material should new information surface.
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| information, etc. located in the same
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| | The typical form of newsletter is a
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| spot each issue).
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| | one-way communication where you provide
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| Content
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| | information to customers, such as product
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| Figure out what your readers want and
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| | updates and announcements. You have the
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| give it to them. Seek continuous
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| | option of formatting your e-mail by
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| improvement by obtaining reader feedback
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| | including colorized text and a variety of
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| and monitoring click-through rates to
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| | fonts, but not all e-mail software
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| determine what types of articles are most
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| | supports HTML mail. Consider writing your
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| popular. Another dilemma that we all
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| | newsletter in plain text or offer two
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| confront is too much information and too
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| | mailing lists- one for plain text
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| little time. The newsletter's job is to
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| | mailings and the other for HTML e-mail.
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| keep readers on top of trends and the
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| | Make sure you Include:
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| latest developments in the industry. Aim
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| | -Table of Contents
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| for articles and feature stories to meet
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| | -Hyperlinks for customers who want more
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| one of the following criteria by
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| | information for a featured topic
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| including either: major industry
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| | -Exciting secrets or tips related to your
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| occurrences, forward thinking industry
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| | product or service
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| ideas, education on issues or new
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| | -Contact information
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| techniques, or business opportunities.
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| | E-newsletters can take up a good amount
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| Whether your customers work out of a
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| | of time if not managed correctly. The use
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| corporate or home office, employees need
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| | of a list server (a piece of software
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| answers to questions and tips for
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| | that runs on your Internet provider's
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| improving business activities.
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| | computer or on your own web server) is a
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| E-newsletters provide you with an
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| | good option. It will automatically manage
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| opportunity to point out work
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| | a list of e-mail addresses. Once you send
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| inefficiencies, and share relevant best
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| | your newsletter to the list server, it
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| practice. When you create a newsletter,
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| | distributes the letter to the stored
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| try changing your focus from selling
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| | addresses. For more information on list
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| products and services to solving your
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| | servers, contact your Internet service
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| customers' problems. Think about what
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| | provider. If you opt to use another
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| they need and give options they don't
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| | method, make sure you have a plan for
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| know exist.
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| | handling incoming and outgoing mail when
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| Frequency
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| | your customer base increases.
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