| Email marketing is one of the forms of direct | | | | like managing huge emails and email address |
| marketing, which is done via Internet. Emails are sent to | | | | database. If the budget is more, list managers can be |
| potential customers to boost the business, and gain the | | | | hired who can be given charge of opt-in-email |
| trust of the customer by disclosing relevant information | | | | newsletters and managing databases. Software is |
| and help them to make good shopping decisions. It also | | | | also available in the market that does this job too. |
| enhances the relationship with a current customer, by | | | | When the customer fills the form for the first time, |
| repeating business with them. In simple words the | | | | there are check boxes to be ticked which reflects |
| procedure of sending emails to customers is known as | | | | their interests. Depending on these choices, an |
| email marketing. | | | | advertiser sends information to them, this is known as |
| The major advantage of email marketing is that it | | | | opt-in-email advertising, because the customer has |
| doesn't consume a lot of time, is minimal resource | | | | opted to receive emails and marketing like this is not |
| consuming and is also cost-efficient. Within a short | | | | illegal. |
| period, a large audience can be targeted. Features | | | | The content of the email can be elaborate, but it |
| such as Subscriptions, bounced messages, web bugs, | | | | should not be too long as people are really busy for |
| and click through help enables businesses to track | | | | that. The call to action, also known as effective words, |
| potential customers. Since the customers can be | | | | in the email should be chosen with care. It is not |
| directly reached, feedbacks can be collected with | | | | necessary that content should revolve around only |
| ease. In terms of cost also it is not as expensive as | | | | one item; related product information can also be |
| newsletters. | | | | included. This is known as cross selling. By using email |
| Reports have proven that email marketing is the next | | | | blasting or sending an email to multiple customers at a |
| best marketing technique after search marketing. It is | | | | time can save a lots of time and will also increase the |
| effective in tracking the returns on investments. | | | | efficiency. |
| Email marketing is a modernized version of mail | | | | The dark side of email marketing is spamming or also |
| marketing. The advantage over direct mail marketing is | | | | known as bulking. Some companies collect email |
| that it takes less time to reach a customer than mailing. | | | | addresses of people illegally and send irrelevant mails |
| People check their mailboxes daily, inbox is also | | | | to them, which can be very annoying. Some hackers |
| checked by majority of the Internet users on a daily | | | | design an email like an advertisement, but when clicked |
| basis. | | | | on downloads adware and viruses that can destroy a |
| Over the period of time, lots of helpful tools and web | | | | computer, which makes it even more dangerous. |
| services have been developed. List hosts are web | | | | Overall, email marketing can be one of the best ways |
| services that provides lots of options to the marketers | | | | to market your business on the internet. |