| The internet has given birth to
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| | the e-mail if they do not identify it as
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| electronic mail, more popularly known as
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| | their regular e-mail. In contrast direct
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| e-mail. E-mail opened new avenues to the
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| | mail is seen with respect and people pick
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| world of communication. In the beginning,
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| | through their mail as a daily routine and
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| e-mail was only used as another means of
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| | open them with a priority.
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| communicating with other people for
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| | Direct mail has a personal feel attached
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| personal or business related matters. Now
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| | to it, one of the reasons why people
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| people of every age group have an e-mail
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| | prefer mail greetings over an electronic
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| address. Over the past few years, its
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| | greeting. It takes time to personalize a
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| potential for marketing has been
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| | direct mail where as an e-mail is instant
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| exploited to its maximum both in good and
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| | and the fate of e-mail is also instant
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| as well as bad. At the same time, who can
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| | i.e. immediate deletion. Researchers are
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| disregard the services of direct mail
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| | constantly puzzled by the mystery
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| which has been operating for nearly two
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| | surrounding why people are so
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| centuries? It is still the preferred
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| | enthusiastic about direct mail. But no
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| method of communication for many people.
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| | worries this only good news for the
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| E-mail is the cheapest method of
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| | marketers that they have something in
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| communicating available as of now. The
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| | their tool kit that works. So marketers
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| advantage with email is that you can send
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| | have the mailing list of potential
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| email to many people at the same time
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| | customers handy and send some nicely
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| with the click of a mouse. Where as in
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| | composed letters to them about your
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| the case of direct mails, one has to go
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| | company and its products.
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| through putting letters in envelopes for
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| | Snail mail has the potential of going
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| each and every person, make different
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| | through the hands of gatekeepers and
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| address labels, mail it and also has to
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| | administrative assistants before actually
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| bear the cost of mailing. Time is money
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| | going to their boss which can end up
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| and e-mail marketing saves a lot of time.
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| | being thrown in the trash. The survival
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| While e-mail marketing might look easy,
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| | chances are rare unless the subject is
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| comparing the net results of the story is
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| | business oriented and has some sort of
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| totally different. When you are marketing
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| | important information. But e-mail wins in
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| through e-mail, you need to make sure
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| | this regard, as it directly reaches the
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| that you are e-mailing the right person
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| | person to which it is intended to go,
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| otherwise the e-mail is going to end up
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| | after that its fate is left to the person
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| in the junk folder. Also you need to be
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| | whether to read or send it to spam
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| careful that you don't miss the subject
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| | folder.
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| or the body of the e-mail otherwise the
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| | A more scientific explanation of why
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| result is going to be the same. In this
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| | direct mail is more effective than e-mail
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| age of spamming, spammers use a variety
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| | is the sensory perception of people.
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| of subjects, so you have to title the
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| | Direct mail uses three of the four senses
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| subject keeping in mind that it wouldn't
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| | of a person i.e. visual, verbal,
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| send your e-mail to the spam folder
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| | listening and touching where as e-mail
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| again. In contrast, the direct mail
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| | does not use the senses of listening or
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| method gets better treatment. Studies
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| | touching. But this can be achieved by
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| show that direct mail is more efficient
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| | adding appealing graphics, text reading
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| and has better success than e-mail.
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| | ability and streaming audio to the
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| First, it is not as easy to block direct
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| | e-mail.
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| mail as junk e-mail and secondly the
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| | Statistics show that direct mail has not
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| process of blocking mail itself is not
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| | died and in fact the volume has grown by
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| automated like e-mail. The other reason
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| | leaps and bounds in the past few decades.
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| why people hate e-mail marketing is due
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| | A typical example is the fact that we
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| to the constant bombarding of e-mails
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| | receive more magazines, journals, mails
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| from spammers and illegal marketers from
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| | from universities, DVDs etc. than we used
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| Nigerian money scams to porn to online
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| | to receive few years ago. This leaves the
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| prescription drugs to stock quotes to
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| | marketers with a dilemma about which
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| what not. In addition to that, you also
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| | method to use. The answer is simple, use
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| get promotional offers from big
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| | email to contact only those people who
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| companies. People have developed a
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| | you know and use direct mail for the
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| negative perception about e-mail
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| | people who don't know you.
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| marketing and they simply delete or spam
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