| Why your local internet advertising may be suffering. | | | | • Natural search optimization: This is the result of |
| It’s not enough just to have a pretty web page. If | | | | adding content and back links on an on going basis |
| you’re not getting found online, you’re wasting | | | | • Article marketing: One good article to a prominent |
| time and money. | | | | article directory can get you ranked first page in a |
| This is why having a good Internet Advertising | | | | matter of days! |
| Consultant is essential to your success. | | | | • Blog marketing: Even creating a simple blog where |
| FACT: Over 65% of local businesses now have a | | | | you can post videos and articles will add all important |
| webpage. | | | | back links to your site. |
| FACT: Over 85% of them are NOT getting found | | | | • Video marketing: Equally important to articles are |
| online! | | | | videos. Believe it or not, even the goofiest of videos |
| FACT: Many web designers are clueless as to how to | | | | can still get ranked with proper key word usage. |
| really optimize a local Internet Advertising website. | | | | So you should see, there is no ONE way to get top |
| Yes, they have amazing skills as designers and may | | | | ranking, even in a local market. |
| win all kinds of awards for you. BUT, is it effective | | | | This is why a good knowledgeable Internet Advertising |
| advertising? Sadly, the answer is often “no”. | | | | Consultant can help you and get you ranked within 30 |
| And yes, they may even set you your site properly. | | | | – 60 days in your local area. Basically, your traffic |
| But, without ongoing attention to your site, you will | | | | and profits should exceed the cost of the Internet |
| certainly fall off the grid. | | | | Consultant. |
| Effective Internet Advertising entails many variables | | | | Fact is, it’s much easier to get ranked locally than it |
| far beyond just a pretty face. | | | | is globally and Google smiles on the little guy! |
| If your site is not properly optimized you won’t get | | | | What to look for in a good Local Internet Advertising |
| found. | | | | Consultant: |
| If your site does not have adequate back links, you | | | | • Make sure you like and trust the guy after one or |
| won’t get found. | | | | two conversations |
| If you web site does not make proper strategic use of | | | | • Make sure he is experienced enough to handle |
| key words, you won’t get found. | | | | your business |
| I’ve seen the ugliest web site on the planet crush | | | | • Make sure he has good referrals |
| other sites simply because it was properly optimized! | | | | • See what kind of work he has done. Do you like |
| So what is “proper optimization”? | | | | it? Does it work? Can you see this person doing work |
| There are many variables so here is a list of what | | | | for you? |
| Google seems to like most: | | | | What if he’s just starting out? |
| • Keyword research: Make sure your head line, | | | | Good question, because I too was once starting out |
| domain name, and sub head have your essential key | | | | and I needed to build my business just like any one |
| words. | | | | else. In this case, trust your intuition. Will this guy be |
| • SEO on site optimization: This includes what was | | | | around next year? Does he appear reliable? |
| just mentioned, but also includes the following. | | | | Has he offered you any value added freebies? Like a |
| • Directory submissions: Your site needs to be | | | | video or trial web page? |
| submitted to at least the top three search engines | | | | If so, he may be a good fit for you. |
| which are Google, Yahoo and Bing | | | | In the end, it all depends on your relationship and ability |
| • Local search optimization: You need to be listed in | | | | to communicate and the consultants ability to deliver |
| ALL three of the Local Business listings, again, Google, | | | | on time, and on budget! |
| Yahoo and Bing | | | | |