| Internet Marketing can seem like a whole new | | | | it comes to managing the entire subscription |
| world, even for those who have a good amount | | | | and cancellation process, managing all your |
| of experience surfing the web and using | | | | user data, and it also sending out emails to |
| computers. One of the biggest aspects of | | | | your subscribers. Choosing the right Auto |
| Internet Marketing is dealing with Affiliates | | | | Responder can make or break your entire |
| and Affiliate programs. From Affiliate links | | | | online list-building model. |
| to Affiliate Networks, and from commission | | | | |
| structures to joint ventures... it can all be | | | | Commission: A Commission is a payment that |
| overwhelming for beginners.Here is a quick | | | | you receive in exchange for driving traffic |
| explanation of the terms that beginner | | | | that converts into a sale. When you are an |
| internet marketers are likely to come across: | | | | Affiliate of someone, you get payments from |
| Affiliate: An | | | | them. Conversely, when you have an Affiliate |
| Affiliate does the job of a sales | | | | program for your own product, you will be |
| representative. An Affiliate drives traffic | | | | paying your Affiliates in exchange for them |
| to an online offer, and when a sale is made | | | | sending you traffic that results in sales. |
| the Affiliate is paid a commission. The | | | | |
| Affiliate may use a website, a blog, banner | | | | E-mail Blast: An email sent to multiple |
| advertisements, text advertisements, or even | | | | recipients, intended to inform them of |
| build website pages to advertise these | | | | announcements, events or changes. A variety |
| offers. Affiliates basically make a | | | | of methods can be used to send the same email |
| recommendation or referral, for a commission | | | | to multiple recipients: for example: using |
| or a fee. | | | | options within an email program, using the |
| | | | mail merge option within a word processing |
| Affiliate Link: An Affiliate link contains a | | | | program, or using a commercial email list |
| unique id which is specific to an individual, | | | | programs. |
| so that the merchant can keep track of where | | | | |
| his traffic is coming from, and make the | | | | JV or Joint Venture: A joint venture is a |
| commissions payable to that particular | | | | partnership that will mutually benefit two or |
| Affiliate. So for example, if I were | | | | more companies or individuals that have |
| promoting John's Widgets, John may send me a | | | | complimentary products and/or services. When |
| link that looked like this, so he could keep | | | | someone agrees to promote your product (or |
| track of my sales: Network: An Affiliate | | | | vise-versa) through the use of an Affiliate |
| network is a third party service built for | | | | program, it's known as a Joint Venture or a |
| the purpose of bringing merchants and | | | | JV. |
| affiliates together. The job of the network | | | | |
| is to provide tracking, reporting and payment | | | | Squeeze Page: A squeeze page is a page |
| fulfillment services, helping the merchants | | | | designed specifically to capture leads. You |
| access to a large number of Affiliates who | | | | will see several of these in your new career |
| may potentially promote his products. | | | | as an Internet Marketer: they are used to |
| ClickBank is a great example of an Affiliate | | | | build lists of subscribers. |
| Network. | | | | |
| | | | I hope this quick list of definitions helps |
| Auto Responder: An Auto Responder is an | | | | clear things up and helps demystify the world |
| online (usually) tool that does it all when | | | | of Internet Marketing! |