| Your online business will likely require | | | | is a better choice than onethat runs many |
| moreadvertising than a contemporary business | | | | ads. You can look at the online |
| downtown, yetsome new to the world of online | | | | |
| business do not spendthe time and money to | | | | Directory of Ezines to find publications that |
| advertise their businessappropriately and | | | | arerelevant to your company. |
| are, in turn, loosing money. Youronline | | | | |
| business is crammed into the world wide | | | | Pay-per-click programs are an excellent way |
| webalong with thousands of others selling the | | | | toadvertise your business without taking a |
| sameproduct or service as yourself. Consider | | | | risk that youhave advertised in the wrong |
| thisscenario: In your hometown you want to | | | | place. Withpay-per-click, you can advertise |
| open an artsupply store. In that same town | | | | you site and onlypay for those who click the |
| there are thousandsof art supply stores. In | | | | link and go to your site. |
| order for your business tobe successful, it | | | | |
| will have to stand out in some wayfrom the | | | | Another popular pay-per program is the |
| others. This is exactly what is happeningwhen | | | | pay-per-leadprogram that allows you to only |
| a business is opened online. There is so | | | | pay for leads. |
| muchcompetition, that you must take drastic | | | | |
| measures toensure that you are getting | | | | Usually this means that you pay for only |
| noticed. Advertising canbe done in so many | | | | those whodownload a trail, fill out a form or |
| ways online. These are some of themost | | | | enter asweepstakes; whatever you choose. |
| successful ways that you can promote your | | | | Lastly you candisplay pay-per-click banner |
| onlinebusiness. | | | | ads in which your companywould be allowed to |
| | | | place a banner on their site andyou will be |
| Advertising in e-zines is a popular way to | | | | charged for every click that your |
| promoteyour online business. Ezines are the | | | | bannerreceives. |
| magazines of theinternet; they written on a | | | | |
| particular subject andread by those | | | | Opt-In email is a great way to advertise |
| interested in that subject. Therefore,ezine | | | | yourbusiness, however it is expensive and it |
| readers are already potential customers | | | | can bemisused very easily. Using opt-in |
| andadvertising your site in ezines that are | | | | emails, you wouldsubmit your sales copy to |
| related toyour business is almost guaranteed | | | | the company that will inturn email it to |
| to help drivetraffic to your site and | | | | those on their mailing list. Youshould be |
| increase sales for yourproduct. You should be | | | | very careful since some of the companiesthat |
| sure when advertising inezines that you are | | | | advertise their mailing lists as opt-in |
| not advertising along sidecompetitors. Ask | | | | emailservice is sometimes really SPAM. It is |
| the ezine producer if there is apolicy | | | | essentialthat you have a perfect and |
| concerning posting competing ads. It is alsoa | | | | effective sales letterwhen using opt-in |
| good idea to subscribe to the ezine before | | | | mailing lists. Without andeffective sales |
| making adecision about whether or not to | | | | copy your money and time have beenwasted. |
| advertise in it. Anezine that runs fewer ads | | | | |