| It is futile to find what the global online advertising | | | | classified ads, banner ads, pop up and pop under ads, |
| industry is worth. You will find it several billion dollars in | | | | etc. Such a service is provided for clients who have |
| US, several billion pounds worth in UK, and may be | | | | unique requirements, often for a small period of time. |
| several billion for more countries. These are just the | | | | In brand promotions, the advertising agency has a |
| estimates revealed by industry experts and the | | | | renowned brand owner as its client and is supposed to |
| precise worth can be more than given figures. | | | | promote and advertise for the same. The advertising |
| Internet or online advertising is on a spree. The figures | | | | campaign is extensive and advertising is carried over a |
| given above and the growth in the industry is a clear | | | | number of web channels. |
| indication as where the business enterprises are | | | | Online advertising agency exists as a |
| spending. And why not; the web is the cheapest yet | | | | business-to-business service that helps online web |
| effective medium nowadays. | | | | source owners to advertise for the clients. One of the |
| In the online industry, advertising and marketing are | | | | unique resources possessed by online ad agencies is |
| closely related and there is more of overlapping or | | | | the advertisement serving programs. These programs |
| convergence than points of distinction. Internet | | | | help to place the relevant advertisements on the web |
| advertising company primarily provides two kinds of | | | | site of different publishers. The advertising agency |
| services - the classified advertisements and brand | | | | provides for the registration of both clients and |
| promotions. | | | | publishers as well their requirements. |
| Like print media, the space on the web pages is sold. | | | | The reach and access of Internet is also increasing. |
| An online advertising agency sells the space on the | | | | With more number of people interacting on online |
| web sites. The agency also helps in developing and | | | | platforms, the advertising agency is bound to grow in |
| placing of advertisements in any given space bought | | | | the next few years. Its worth and its value can only be |
| by the client. The advertisements can be small | | | | estimated or just felt. |