| E-mail is the fastest and most
| |
| | or go to, instead)
|
| inexpensive method of marketing, but it
| |
| | 5. Don't mention toll free numbers. Just
|
| is often the most unreliable. One of the
| |
| | use the number, without the deadly "toll
|
| biggest concerns facing online business
| |
| | free."
|
| owners is how to get legitimate e-mail
| |
| | 6. Don't use "Register Today" (However,
|
| past the spam filters.
| |
| | "Register Now" seems to be OK. Spam
|
| Even though people have agreed to receive
| |
| | filters are sensitive to the word
|
| your company's e-mail, it still may not
| |
| | "Today.")
|
| reach its destination. The sad fact is
| |
| | 7. Avoid these top ten words: diet, free,
|
| that often over 30% of messages never
| |
| | spam, income, instant(ly), profit(s),
|
| reach recipients because they are
| |
| | subscribe, amaz(ed)(ing), guarantee(d),
|
| interpreted as spam.
| |
| | and $$$/money/dollar(s)
|
| People are sick and tired of receiving
| |
| | Along with avoiding the spam filters,
|
| unwanted e-mail. Because of this, some
| |
| | business owners need to make sure that
|
| Internet providers like Earthlink and AOL
| |
| | the list they use is truly a reflection
|
| are adding strong filters to their e-mail
| |
| | of their target audience. Don't get in
|
| services that block e-mail it suspects
| |
| | the habit of collecting cards at a
|
| might be spam. In other cases,
| |
| | networking meeting and then just dumping
|
| individuals are downloading programs such
| |
| | them into your e-mail database. Get
|
| as Spam Arrest, to further filter out
| |
| | permission from every person that gives
|
| spam. Simply sending an HTML e-mail could
| |
| | you a card, to allow their e-mail address
|
| cause your e-mail to be blocked. Some
| |
| | to go into your database. And then make
|
| programs interpret any e-mail with images
| |
| | sure that every mass e-mail you send out
|
| as spam.
| |
| | has an unsubscribe link in it.
|
| The common belief is that if you get
| |
| | To keep your e-mail list current, make
|
| "white listed" with an Internet Service
| |
| | sure you send messages to your list at
|
| Provider and don't use spam triggering
| |
| | least every 90 days. If you wait too
|
| words or phrases, your e-mail should go
| |
| | long, your list will have many bounces
|
| through without problems. Unfortunately,
| |
| | due to people changing addresses or
|
| that is not true. Because of the many
| |
| | simply forgetting who you are and
|
| different categories of filters being
| |
| | assuming you are spam. Stay in front of
|
| used, there is no one perfect solution.
| |
| | your audience and keep their interest by
|
| Laurie Beasley, of Beasley Direct
| |
| | giving them valuable content. Don't keep
|
| Marketing offers these tips on how to
| |
| | trying to sell them something every time
|
| avoid the spam filters and get your
| |
| | your send out an e-mail. If you do,
|
| e-mail delivered:
| |
| | you'll become an annoyance and people
|
| 1. Clean up your e-mail lists by removing
| |
| | will no longer want to receive e-mail
|
| bounces, correct address typos, update
| |
| | from you.
|
| addresses, and reduce unnecessary volume
| |
| | For the small business owner, e-mail is a
|
| demands by removing those who don't open
| |
| | great choice for marketing, but it's not
|
| your e-mails or by breaking up large
| |
| | without challenges. Junk mail delivered
|
| lists.
| |
| | to your home address is simply thrown in
|
| 2. Avoid the use of CAPS in the subject
| |
| | the trash without much thought. However,
|
| line
| |
| | junk e-mail has an emotional component.
|
| 3. Avoid the words free, promise you, no
| |
| | People get angry from unsolicited e-mail.
|
| fee, no obligation, money-back guarantee,
| |
| | So make sure the e-mail you send out is a
|
| special, promotion, call now, call today.
| |
| | positive reflection of your company and
|
| 4. Avoid Click Here (use visit, select,
| |
| | not considered junk.
|
