| Viral marketing has an array of possibilities and ways | | | | the validity of your campaign, which in turn kills the |
| to achieve your overall goals. However, just like | | | | factors that would motivate someone to refer your |
| everything else, preplanning and the right setup to | | | | site. You need to personalize by creating your website |
| create success are the things you will need to make it | | | | with personal appeal. You must see to it that your |
| work for you and your e-business. The first thing you | | | | website makes your customers feel safe, secure and |
| want to be sure you don't do is get over-zealous. The | | | | cared for. E-mail is important, because it is going to be |
| one thing you need to avoid at all costs is spamming. | | | | one of the most affordable ways to keep in touch |
| Spamming is still used widely, but with the government | | | | with your customers. The proper way to handle email |
| establishing more restrictions and fines you don't want | | | | permission is to first let your customer know that you |
| this to be a problem for you. The professional image | | | | will not transmit their e-mail addresses to third party |
| of your site will also suffer if you send mail blatantly. | | | | companies. The next thing to do is to attach the need |
| Spamming requires a database that contains a huge | | | | for their e-mail addresses to benefits they can receive. |
| list of e-mail addresses set up so that the message | | | | For example: Coupons or discounts that are only |
| can be delivered with one click. The problem with it | | | | available to members who receive e-mail notifications. |
| (aside from the governmental restrictions and | | | | With each e-mail you send the viral marketing effect |
| associated fines) is that it irritates the recipients and kills | | | | takes place. |