| Viral marketing has an array of possibilities | | | | recipients and kills the validity of your |
| and ways to achieve your overall goals. | | | | campaign, which in turn kills the factors |
| However, just like everything else, | | | | that would motivate someone to refer your |
| preplanning and the right setup to create | | | | site. You need to personalize by creating |
| success are the things you will need to make | | | | your website with personal appeal. You must |
| it work for you and your e-business. | | | | see to it that your website makes your |
| The first thing you want to | | | | customers feel safe, secure and cared for. |
| be sure you don't do is get over-zealous. The | | | | E-mail is important, because it is going to |
| one thing you need to avoid at all costs is | | | | be one of the most affordable ways to keep in |
| spamming. Spamming is still used widely, but | | | | touch with your customers. The proper way to |
| with the government establishing more | | | | handle email permission is to first let your |
| restrictions and fines you don't want this to | | | | customer know that you will not transmit |
| be a problem for you. The professional image | | | | their e-mail addresses to third party |
| of your site will also suffer if you send | | | | companies. The next thing to do is to attach |
| mail blatantly. Spamming requires a database | | | | the need for their e-mail addresses to |
| that contains a huge list of e-mail addresses | | | | benefits they can receive. For example: |
| set up so that the message can be delivered | | | | Coupons or discounts that are only available |
| with one click. The problem with it (aside | | | | to members who receive e-mail notifications. |
| from the governmental restrictions and | | | | With each e-mail you send the viral marketing |
| associated fines) is that it irritates the | | | | effect takes place. |