| You have tried buying phone lists, ads in the | | | | arrive. |
| yellow pages, seeming all your marketing | | | | |
| options have been exhausted, but if you have | | | | All these benefits can make lucrative email |
| not yet used email marketing, you may have | | | | marketing a smart choice, and in order to |
| missed out on one of the most cost effective | | | | take advantage of it, there are many services |
| marketing solutions. Researchers have made | | | | that you can hire to help you market your |
| the estimate that in 2006 alone, US companies | | | | company via email. However, because "junk" |
| spent more than $400 million on email | | | | email has become so prevalent, a 2003 act of |
| marketing. Obviously, there is something to | | | | congress called the CAN-SPAM Act authorized |
| this method. | | | | $11,000 US for every violation of spamming, |
| | | | or repeated, unsolicited advertising, to each |
| One of the advantages of email marketing is | | | | person. This means that you should make sure |
| its relative inexpensiveness when compared | | | | whichever email marketing service you hire |
| with direct mail or printed newsletters. | | | | complies with this act. |
| Also, it has proven to provide a high return | | | | |
| on investment when done correctly. It is easy | | | | Lucrative email marketing can be a beneficial |
| to track, and allows active and aggressive | | | | step toward increasing your internet presence |
| marketing, instead of similar internet | | | | and making more money. To take advantage of |
| marketing that forces the user to sit and | | | | this, the internet is a good resource for |
| wait while people click through. It is also | | | | investigating email marketing and companies |
| instantaneous, as opposed to its predecessor, | | | | that provide such services. |
| direct mail, which can take days or weeks to | | | | |