| I thought it might be good to talk about a | | | | make that the goal.Space them out evenly |
| few of my likes and dislikes about email | | | | through your email and make sure they work by |
| advertising.I have picked up a few good | | | | sending yourself one of your emails.Then |
| pointers over the years.Even though a lot of | | | | CLICK on it to see if it works.I can't tell |
| these may be known or said before they are | | | | you how many people have sent me links that |
| worth repeating. | | | | don't work. |
| | | | |
| After all the whole idea is get people to | | | | 5)For goodness sake don't be long winded.A |
| read your emails( not DELETE) in the hope | | | | little info..then your link..a little more |
| that they will sign up or buy whatever you | | | | info..then your link..well you get it.What I |
| are promoting. | | | | want to know is who are these people who |
| | | | babble on and on.yama yama.. yama.. bla.. |
| 1)One of the first things you are going to | | | | bla..little do they know is I went to the |
| want to do is make sure you don't go across | | | | kitchen to get a fork so I can stab MYSELF in |
| in your email more than 65 characters a | | | | th EYE rather than read anymore.Short and |
| line.There are 2 reasons for this and the | | | | sweet or KISS(keep it simple stupid) is the |
| first is what is known as "eye fatigue".What | | | | KEY. |
| this means is if the person reading has to go | | | | |
| across too far to the right the reader loses | | | | 6)The next thing is don't use uncommon fonts |
| interest.The second reason is some email | | | | or really loud colors in an attempt to dress |
| clients have what is called line wrapping | | | | up your email.I must confess I used to do |
| which means your message will come out all | | | | this just because I liked the all the fun |
| garbled if it is over 65 characters. | | | | tools,colors,and smiley's in my email |
| | | | arsenal.All it did was make me look gimmicky |
| 2)Next thing is avoid using all capitals.When | | | | and silly along with my program.Remember you |
| a person uses all capitals on the internet it | | | | are trying to build trust and integrity on |
| is considered shouting and nobody likes | | | | the net.Using Ariel, Times New Roman, or |
| shouting all the time.Gilbert Godfrey shouts | | | | Courier as a font style is professional |
| all the time and at first it is funny but | | | | looking enough. |
| then you come to expect it and eventually | | | | |
| he's not funny anymore.So be creative.The odd | | | | 7)When it comes to your subject line this is |
| CAPITALIZED word can add variety however, and | | | | where you want to grab them.If you follow the |
| can make a product or benefit stand out in | | | | rich jerk's advice he recommends you can even |
| your email. | | | | say something shocking like "YOUR UGLY" or |
| | | | "HEY STUPID" however, one must be careful |
| 3)The next thing is one of my personal pet | | | | here.Trial and error here and one's own |
| peeves. | | | | personality to make you look unique as |
| | | | compared to all those other emails will get |
| I can't stand emails that are full of bad | | | | people opening your emails.I do confess that |
| grammar.Bad spelling doesn't hurt your | | | | I have clicked on "HEY UGLY" just out of |
| professional image it flat out DESTROYS it.It | | | | curiosity.I don't know if I want to be in |
| makes me think the guy on the other end can't | | | | business with someone that obnoxious though.I |
| be bothered to proof read his emails. | | | | guess it depends on whether you are building |
| | | | long term relationships or just looking for |
| 4)The next thing you are going to want to do | | | | the fast sale. |
| on a regular basis is put your link to your | | | | |
| site in your email no less than 3 times.You | | | | 8)You may want to tell the odd clean joke in |
| know the old saying "a picture is worth a | | | | your emails.Especially if you are loading |
| thousand words".Chances are your website has | | | | then into an auto responder.You'll find |
| all the interesting pictures or videos you'll | | | | people will look forward to your emails just |
| need to capture your prospect's interest so | | | | because they can get a chuckle out of them. |