| I thought it might be good to talk about a few of my | | | | and make sure they work by sending yourself one of |
| likes and dislikes about email advertising.I have picked | | | | your emails.Then CLICK on it to see if it works.I can't |
| up a few good pointers over the years.Even though a | | | | tell you how many people have sent me links that don't |
| lot of these may be known or said before they are | | | | work. |
| worth repeating. | | | | 5)For goodness sake don't be long winded.A little |
| After all the whole idea is get people to read your | | | | info..then your link..a little more info..then your link..well |
| emails( not DELETE) in the hope that they will sign up | | | | you get it.What I want to know is who are these |
| or buy whatever you are promoting. | | | | people who babble on and on.yama yama.. yama.. bla.. |
| 1)One of the first things you are going to want to do is | | | | bla..little do they know is I went to the kitchen to get a |
| make sure you don't go across in your email more | | | | fork so I can stab MYSELF in th EYE rather than read |
| than 65 characters a line.There are 2 reasons for this | | | | anymore.Short and sweet or KISS(keep it simple |
| and the first is what is known as "eye fatigue".What | | | | stupid) is the KEY. |
| this means is if the person reading has to go across | | | | 6)The next thing is don't use uncommon fonts or really |
| too far to the right the reader loses interest.The | | | | loud colors in an attempt to dress up your email.I must |
| second reason is some email clients have what is | | | | confess I used to do this just because I liked the all the |
| called line wrapping which means your message will | | | | fun tools,colors,and smiley's in my email arsenal.All it did |
| come out all garbled if it is over 65 characters. | | | | was make me look gimmicky and silly along with my |
| 2)Next thing is avoid using all capitals.When a person | | | | program.Remember you are trying to build trust and |
| uses all capitals on the internet it is considered shouting | | | | integrity on the net.Using Ariel, Times New Roman, or |
| and nobody likes shouting all the time.Gilbert Godfrey | | | | Courier as a font style is professional looking enough. |
| shouts all the time and at first it is funny but then you | | | | 7)When it comes to your subject line this is where you |
| come to expect it and eventually he's not funny | | | | want to grab them.If you follow the rich jerk's advice |
| anymore.So be creative.The odd CAPITALIZED word | | | | he recommends you can even say something |
| can add variety however, and can make a product or | | | | shocking like "YOUR UGLY" or "HEY STUPID" |
| benefit stand out in your email. | | | | however, one must be careful here.Trial and error here |
| 3)The next thing is one of my personal pet peeves. | | | | and one's own personality to make you look unique as |
| I can't stand emails that are full of bad grammar.Bad | | | | compared to all those other emails will get people |
| spelling doesn't hurt your professional image it flat out | | | | opening your emails.I do confess that I have clicked on |
| DESTROYS it.It makes me think the guy on the other | | | | "HEY UGLY" just out of curiosity.I don't know if I want |
| end can't be bothered to proof read his emails. | | | | to be in business with someone that obnoxious though.I |
| 4)The next thing you are going to want to do on a | | | | guess it depends on whether you are building long |
| regular basis is put your link to your site in your email | | | | term relationships or just looking for the fast sale. |
| no less than 3 times.You know the old saying "a | | | | 8)You may want to tell the odd clean joke in your |
| picture is worth a thousand words".Chances are your | | | | emails.Especially if you are loading then into an auto |
| website has all the interesting pictures or videos you'll | | | | responder.You'll find people will look forward to your |
| need to capture your prospect's interest so make that | | | | emails just because they can get a chuckle out of |
| the goal.Space them out evenly through your email | | | | them. |