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Selling is All About Relationships

Selling is all about relationships. It Influences we earn
demands honesty and integrity and a Relationships we build
perception of caring. Success in life is Conversations we conduct
truly a matter of developing and Leveraging newfound knowledge
maintaining relationships with others. Engaging in new projects,
Sales emulates life. collaborations...friendships. And then,
Selling is about interacting with people, we make new connections...
other human beings. It is about People tend to get hung up on technology,
connecting at a number of levels. or at least allow it to get in their way.
Selling is all about relationships. It All too often it becomes either a crutch
demands honesty and integrity and a of dependence or an excuse for poor
perception of caring. performance. In reality, technology is a
You do not necessarily need to be tool. It allows us to be more efficient
technically proficient to be a success in and streamlined in our work, able to
selling. Although computers, projectors, respond faster and communicate with more
Powerpoint presentations, videos, people.
spreadsheets, email campaigns, automated Our technology tools are helpful and
mail programs, CRM, Blackberry's, flash necessary assets, never intended to
drives and other technical marvels can replace the presentation or the message.
certainly aid us in spreading our sales Consider the scenario of a sales
and marketing message, allowing us to presentation to a room full of engineers
reach out to more people faster than ever where your projector bulb burns out,
before, our success is not at all prohibiting your wonderful slide show
dependent upon the technology we employ. that took you hours to prepare. Is your
The technology is simply an aid, a tool, attitude in check? How are your nerves?
a resource. It is simply a means to an Could you still deliver the goods,
end. You are actually the message. capturing the attention of your audience
Mike Sansone recently wrote concerning despite this setback? Will they even
this topic on his Converstations blog. notice? It is up to you.
He created a wonderful C.I.R.C.L.E. It's relationships that ultimately
acronym as a reminder to us that success matter. Those relationships start with
in life is truly a matter of developing honest communication and direct eye
and maintaining relationships with contact. They endure trials because you
others. Through these relationships, our always have the other person's best
circle, we honesty try to benefit others interests in mind. In the end, that's
and be a resource for them. In this what will further our prosperity,
manner, the biblical laws of reciprocity bringing ultimate satisfaction and
take over and we benefit as well. allowing us to reach our stated goals.
Consider Mike's thoughts as applied to The relationships will remain when the
sales. Successful selling is all about: hectic nature of the day has passed.
Connections we make




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