| Selling is all about relationships. It demands honesty and | | | | Influences we earn |
| integrity and a perception of caring. Success in life is | | | | Relationships we build |
| truly a matter of developing and maintaining | | | | Conversations we conduct |
| relationships with others. Sales emulates life. | | | | Leveraging newfound knowledge |
| Selling is about interacting with people, other human | | | | Engaging in new projects, collaborations...friendships. |
| beings. It is about connecting at a number of levels. | | | | And then, we make new connections... |
| Selling is all about relationships. It demands honesty and | | | | People tend to get hung up on technology, or at least |
| integrity and a perception of caring. | | | | allow it to get in their way. All too often it becomes |
| You do not necessarily need to be technically | | | | either a crutch of dependence or an excuse for poor |
| proficient to be a success in selling. Although | | | | performance. In reality, technology is a tool. It allows us |
| computers, projectors, Powerpoint presentations, | | | | to be more efficient and streamlined in our work, able |
| videos, spreadsheets, email campaigns, automated mail | | | | to respond faster and communicate with more people. |
| programs, CRM, Blackberry's, flash drives and other | | | | Our technology tools are helpful and necessary assets, |
| technical marvels can certainly aid us in spreading our | | | | never intended to replace the presentation or the |
| sales and marketing message, allowing us to reach out | | | | message. Consider the scenario of a sales |
| to more people faster than ever before, our success | | | | presentation to a room full of engineers where your |
| is not at all dependent upon the technology we employ. | | | | projector bulb burns out, prohibiting your wonderful slide |
| The technology is simply an aid, a tool, a resource. It is | | | | show that took you hours to prepare. Is your attitude in |
| simply a means to an end. You are actually the | | | | check? How are your nerves? Could you still deliver |
| message. | | | | the goods, capturing the attention of your audience |
| Mike Sansone recently wrote concerning this topic on | | | | despite this setback? Will they even notice? It is up to |
| his Converstations blog. He created a wonderful | | | | you. |
| C.I.R.C.L.E. acronym as a reminder to us that success | | | | It's relationships that ultimately matter. Those |
| in life is truly a matter of developing and maintaining | | | | relationships start with honest communication and |
| relationships with others. Through these relationships, | | | | direct eye contact. They endure trials because you |
| our circle, we honesty try to benefit others and be a | | | | always have the other person's best interests in mind. |
| resource for them. In this manner, the biblical laws of | | | | In the end, that's what will further our prosperity, |
| reciprocity take over and we benefit as well. Consider | | | | bringing ultimate satisfaction and allowing us to reach |
| Mike's thoughts as applied to sales. Successful selling is | | | | our stated goals. The relationships will remain when the |
| all about: | | | | hectic nature of the day has passed. |
| Connections we make | | | | |