| After a website is optimized for the search | | | | you unfortunately don't have the option of |
| engines, some creative marketing can easily | | | | smelling what you see. But adding funny media |
| be done to help drive new traffic to your | | | | can arouse other senses in a customer and |
| site. Many high traffic entertainment/humor | | | | make their shopping experience more |
| websites use funny videos that are viewed for | | | | enjoyable. |
| free by site visitors. In fact, many of these | | | | |
| viral video clips that are sent around the | | | | Another great way to help market your product |
| world via e-mail originated from these | | | | is by creating 'how to' videos for your |
| websites. | | | | products. For example, if you sell products |
| | | | for sailboats, you can make a series of short |
| The only down side to starting a funny videos | | | | 'knot-tying' videos, and feature a different |
| site is the initial cost to build it, and | | | | type of video on each product page. This can |
| ongoing update costs, coupled with the | | | | be done easily with a digital camera that |
| bandwidth these websites consume, which can | | | | records video clips. |
| cost between $100-$1000/month just for | | | | |
| hosting on a dedicated server. This is | | | | Here is how you can accomplish this: |
| because these funny videos websites have | | | | |
| hundreds or even thousands of downloadable | | | | 1.First, set up an area where you camera is |
| videos available, and every time one is | | | | on a tripod or table. |
| viewed there is a sizable amount of bandwidth | | | | |
| consumed. | | | | 2.Next, make sure you have a good backdrop |
| | | | for the video clips. You want to use an area |
| So how do you take the idea from the funny | | | | that makes the action in the video stand out. |
| videos platform and apply it to your own | | | | |
| website? Webmasters can easily incorporate | | | | 3.Then record the video. In the case of |
| this creative marketing technique into their | | | | knot-tying, you can write a script before |
| own eCommerce websites. | | | | hand and narrate the video as you are tying |
| | | | each knot for the camera. |
| Think about it this way. Most eCommerce | | | | |
| websites have one primary function: To sell a | | | | 4.Then download your video clip to your |
| product. The key to success with an eCommerce | | | | computer. You can also modify the size of |
| website is to rank high in the search engines | | | | your video with any video editing shareware |
| and be found by someone looking for a | | | | tool. |
| product. Often times when a customer visits | | | | |
| an eCommerce site, he or she sees the same | | | | 5.Simply upload the video clip to your |
| basic format. There is a nice looking home | | | | website and link to it with a descriptive |
| page with an overview of the company and | | | | title. That is it. |
| product line, and some pictures of featured | | | | |
| products. Then the customer can find links to | | | | One idea to make this effective is add one |
| other product pages as well, or do a search | | | | knot-tying clip to each product page. This |
| for a product by keyword. | | | | will not only make the customer want to visit |
| | | | each page, but it keeps them interested in |
| But to get the customer to come back to your | | | | your website. |
| website and buy more products, there must be | | | | |
| something that sets you apart from your | | | | There is one more important point to |
| competition. How can this be done? There are | | | | consider. You must present the training clips |
| two effective methods to achieve this. In a | | | | so they are most effective. To do this, be |
| nutshell, adding video media will bring a | | | | sure and place them in a prominent area on |
| whole new dimension to your website to help | | | | each page so they can be seen. And add |
| drive new traffic and gain repeat visitors. | | | | several lines of text under the video link |
| | | | with a description of the video and keywords |
| In the case of an entertainment website, the | | | | that someone might find while searching. For |
| funny videos are the catalyst that drives the | | | | example you can tag the video link with |
| repeat traffic to the website. In the case of | | | | 'Instructional Video On How To Tie An |
| an eCommerce website, you can add videos to | | | | Angler's Knot'. |
| your pages that blend with the theme of a | | | | |
| particular product. | | | | Then lastly, you can create a separate |
| | | | webpage with a 'video directory' of all your |
| For example, if you sell fishing gear, then | | | | videos. You want to also have search engine |
| you can add the funny video of the reporter | | | | friendly keywords on this page as well. Then |
| in Mexico who was floating down the river, | | | | add a link to your directory page from your |
| only to be repeatedly pummeled by hundreds of | | | | other pages, especially your index page. |
| fish that were jumping at his spotlight into | | | | |
| the boat. That should get a laugh from your | | | | These tips will help your website stand out |
| customer, and give them something to feel | | | | from the competition. Simply by adding a few |
| good about while they are looking at your | | | | funny videos to your site, or some |
| product inventory. It's kind of like a | | | | informative training videos that you can |
| bakery. When you walk into a bakery, you are | | | | easily create from your home or office, you |
| almost always enticed to buy something. It | | | | have added a creative marketing edge that |
| makes you feel good. Well on the internet, | | | | goes beyond optimization. |