| After a website is optimized for the search engines, | | | | It's kind of like a bakery. When you walk into a bakery, |
| some creative marketing can easily be done to help | | | | you are almost always enticed to buy something. It |
| drive new traffic to your site. Many high traffic | | | | makes you feel good. Well on the internet, you |
| entertainment/humor websites use funny videos that | | | | unfortunately don't have the option of smelling what |
| are viewed for free by site visitors. In fact, many of | | | | you see. But adding funny media can arouse other |
| these viral video clips that are sent around the world | | | | senses in a customer and make their shopping |
| via e-mail originated from these websites. | | | | experience more enjoyable. |
| The only down side to starting a funny videos site is | | | | Another great way to help market your product is by |
| the initial cost to build it, and ongoing update costs, | | | | creating 'how to' videos for your products. For |
| coupled with the bandwidth these websites consume, | | | | example, if you sell products for sailboats, you can |
| which can cost between $100-$1000/month just for | | | | make a series of short 'knot-tying' videos, and feature |
| hosting on a dedicated server. This is because these | | | | a different type of video on each product page. This |
| funny videos websites have hundreds or even | | | | can be done easily with a digital camera that records |
| thousands of downloadable videos available, and | | | | video clips. |
| every time one is viewed there is a sizable amount of | | | | Here is how you can accomplish this: |
| bandwidth consumed. | | | | 1.First, set up an area where you camera is on a tripod |
| So how do you take the idea from the funny videos | | | | or table. |
| platform and apply it to your own website? | | | | 2.Next, make sure you have a good backdrop for the |
| Webmasters can easily incorporate this creative | | | | video clips. You want to use an area that makes the |
| marketing technique into their own eCommerce | | | | action in the video stand out. |
| websites. | | | | 3.Then record the video. In the case of knot-tying, you |
| Think about it this way. Most eCommerce websites | | | | can write a script before hand and narrate the video |
| have one primary function: To sell a product. The key | | | | as you are tying each knot for the camera. |
| to success with an eCommerce website is to rank | | | | 4.Then download your video clip to your computer. |
| high in the search engines and be found by someone | | | | You can also modify the size of your video with any |
| looking for a product. Often times when a customer | | | | video editing shareware tool. |
| visits an eCommerce site, he or she sees the same | | | | 5.Simply upload the video clip to your website and link |
| basic format. There is a nice looking home page with | | | | to it with a descriptive title. That is it. |
| an overview of the company and product line, and | | | | One idea to make this effective is add one knot-tying |
| some pictures of featured products. Then the | | | | clip to each product page. This will not only make the |
| customer can find links to other product pages as well, | | | | customer want to visit each page, but it keeps them |
| or do a search for a product by keyword. | | | | interested in your website. |
| But to get the customer to come back to your | | | | There is one more important point to consider. You |
| website and buy more products, there must be | | | | must present the training clips so they are most |
| something that sets you apart from your competition. | | | | effective. To do this, be sure and place them in a |
| How can this be done? There are two effective | | | | prominent area on each page so they can be seen. |
| methods to achieve this. In a nutshell, adding video | | | | And add several lines of text under the video link with |
| media will bring a whole new dimension to your | | | | a description of the video and keywords that |
| website to help drive new traffic and gain repeat | | | | someone might find while searching. For example you |
| visitors. | | | | can tag the video link with 'Instructional Video On How |
| In the case of an entertainment website, the funny | | | | To Tie An Angler's Knot'. |
| videos are the catalyst that drives the repeat traffic to | | | | Then lastly, you can create a separate webpage with |
| the website. In the case of an eCommerce website, | | | | a 'video directory' of all your videos. You want to also |
| you can add videos to your pages that blend with the | | | | have search engine friendly keywords on this page as |
| theme of a particular product. | | | | well. Then add a link to your directory page from your |
| For example, if you sell fishing gear, then you can add | | | | other pages, especially your index page. |
| the funny video of the reporter in Mexico who was | | | | These tips will help your website stand out from the |
| floating down the river, only to be repeatedly | | | | competition. Simply by adding a few funny videos to |
| pummeled by hundreds of fish that were jumping at | | | | your site, or some informative training videos that you |
| his spotlight into the boat. That should get a laugh from | | | | can easily create from your home or office, you have |
| your customer, and give them something to feel good | | | | added a creative marketing edge that goes beyond |
| about while they are looking at your product inventory. | | | | optimization. |