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Brain Training and Mind Games: Interview with Japanese Expert Go Hirano

Best regards in their prefrontalcortex, and that means
Alvaro Fernandez more probabilities for loweracademic
Brain Training and Mind Games: Interview performance and crime. Though his
with Japanese Expert Go Hirano equipment wasnot verified, and he was
Today we are traveling to Japan to learn said to get confused about alphaand beta
about latestgaming trends there. Go wave of EEG, parents and education
Hirano is a Japanese executive authoritieslike municipal education
withexperience in neuroscience and committees loved his book andinvited him
gaming. for lectures and conferences. His new
Alvaro Fernandez (AF): Hirano-san, what book in
is the state of 2006 became the recommended book of the
Brain Fitness and Brain Training in year from the
Japan? what are themost popular programs National PTA Committee.
so far? The sales of software on home game
Go Hirano (GH): So far, the most popular machines have declinedfrom its peak of
application isanti-aging, and most 533 billion yen in 1997 to its 53%,
popular product is Dr. Kawashima'sbook of 315billion yen in 2005. Dr. Mori's book
calculations and oral reading for adults. and phenomena was thefinishing blow to
TV variety shows regularly come up with the industry, especially for kids' games.
Brain specials. Itis hardly deniable that Therefore game companies had to find new
brains enchant Japanese people. Welove targets who hadnever played game
brain training. machines, like middle-aged group
There were two times of "brain boom" in andwomen. Brain Age was preceded by a
the past and Brain Sega's game box that wasthe natural next
Imaging created a third one most step after the book from Dr. Kawashima
recently. Dr. Kawashimaclaimed Imentioned.
calculations and oral reading are good to For women, games on English training,
developkids' brains in the book for language support fortraveling, cooking,
children "Jibun no Nou wo common sense and etiquette areprovided.
Jibun de Sodateru (Develop your own These new sort of serious games not only
brain)" in 2001. In thebook, gaming was helpedthe handheld game machine stay
said to reduce prefrontal activation always out of stock andreach
andhave bad or no benefit for kid's multi-million sales, but also
brain. He compared thefMRI image of successfully gave theimage that games
someone doing simple calculations and are, depending on the software, good
playinggames, and apparently the image of forthe brain and education. Funny it is
the former showed moreactivities. To see that the authoritybacking the campaign is
the activities inside the brain wasfresh the same Dr. Kawashima whooriginally
for people, but the methodology and logic recommended kids to calculate rather than
was notreviewed by any scientific toplay games for the benefit for brains.
publication. It was published bya company No wonder, authorities from the academic
that provides a franchised chain of and medicalsocieties of the neuroscience
learningclasses. The company maintained field started criticizingscientifically
books at bookstores tocreate a boom and unproven or no evidence-based
was very successful. Then they came products,books and opinion makers. This
upwith adult version of training book, year, neuroscienceresearchers started a
and sold more than 2million. group called "Nou wo Ikasu (Make thebest
Adults and senior people were seriously out of Neuroscience)" and have frequent
did addition andsubtraction of 1 digit meetings ofresearchers where people can
numbers for countless timesbelieving it join.
will maintain and even enhance However, adult consumers keep devouring
theirbrainpower. such games. Dentsu,the biggest
This then became the basis for the advertising agency announced the No.1
Nintendo Brain Age videogame. More Consumer-chosen Choice of the Product
recently from him, cooking became good 2006 was gamesoftware and books for brain
for brainsince cooking demands planning training. So far, apparentlythe demands
and multiple tasks. Theydemand prefrontal went far out before the real neuroscience
cortex activation, and he showed image comesto fill. Between the balance of body
ofa brain when cooking. A gas company and brain, Japanesepeople are one of the
that wants to sell moregas ranges and extreme that is most brain-ismoriented,
ovens helped sponsor the research. to the brain side, says Dr. Yoro.
AF: we have heard there has been a AF: Hirano-san, many thanks for your
backlash recently. Is itmore of a insights.
scientific, or consumer one? GH: you are welcome.
GH: Scientific for adults' games, Alvaro Fernandez is the CEO and
consumer for kids' ones. Co-Founder of
In 2001, another researcher, Dr. Akio SharpBrains.com, which combines the
Mori wrote an articlecalled "Gemu(=Game) latest science-basedinformation for Brain
Nou(=Brain) no Kyofu (The Fear of Game Training with fun Brain Teasers, andhas
Brain)". He created his own EEG machine been recognized by Scientific American
and gathered thedata of people who Mind,
frequently play games and people who MarketWatch, Forbes, and more. Alvaro
donot. He found the "beta-wave" from holds MA in Educationand MBA from
frequent game playersthat are "same as Stanford University, and teaches The
senior people with dementia". That, Scienceof Brain Health at UC-Berkeley
hesaid, is because of lack of activities Lifelong Learning Institute.




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