| Do not underestimate the importance of having a good | | | | IdeaMarketers. This allows anyone to publish the article |
| ebook internet marketing strategy. It will make or break | | | | without any fee to you, the author, provided they |
| your success in terms of the number of copies your | | | | include your 'Author Resource Box' at the end of the |
| ebook sells, and the revenue and profit you ultimately | | | | article. |
| receive from sales of your ebook. | | | | To promote an ebook successfully using article |
| With that in mind, here are eight vital components for | | | | marketing you should write articles on topics closely |
| your ebook internet marketing strategy. | | | | related your ebook. Your author's resource box should |
| 1. Set up a Web Site | | | | be a small paragraph or two about you including a |
| The first and most important weapon in your ebook | | | | direct link to the web page for your ebook. |
| marketing arsenal must be a web site containing a | | | | Besides being a good way to generate traffic, article |
| sales page for the ebook. This needs to be a page | | | | marketing is a great technique for increasing your |
| dedicated to information about your ebook only. It is | | | | brand awareness. As people read your articles at |
| even better if you set up a dedicated domain name | | | | various web sites they will begin to recognize you as |
| and site for the ebook. Now that web hosting | | | | an expert in your topic. |
| packages are available for just a few dollars a month, | | | | 5. Pay Per Click Advertising |
| and you can get a package allowing unlimited sites in | | | | Pay Per Click (PPC) advertising is one of the quickest |
| one package, I strongly recommend giving your ebook | | | | ways to drive traffic to your ebook's sales page. It is |
| its very own site. | | | | certainly not the cheapest source of traffic, but it is |
| Your sales page should be well-designed and contain | | | | probably the most effective technique to guarantee a |
| plenty of information about your ebook. This | | | | large quantity of traffic, fast. |
| information should include features and benefits to the | | | | With Pay Per Click advertising you bid the maximum |
| readers, and of course, testimonials from your satisfied | | | | price that you are willing to pay for each visitor that |
| customers. And if you expect to have credibility with | | | | clicks on your listing and comes through to your site. |
| potential customers, your sales page needs to be free | | | | The more you bid, the more likely your listing will show. |
| of little errors. | | | | Many webmasters obtain traffic for $0.05 to $0.15 per |
| 2. Build Your Own Mailing List | | | | click. |
| If you don't already have a mailing list and your own | | | | One good thing about PPC advertising is that unlike |
| newsletter, start one. You may already have heard | | | | other forms of advertising, you only pay for visitors |
| that, on average, people need to see a marketing | | | | who actually click through your link and visit your site. |
| message seven times before they will take action and | | | | Compare that to traditional advertising where you pay |
| place an order. A newsletter is a great way to keep | | | | a set price for the ad regardless of whether you |
| your message in front of your audience on a regular | | | | receive any response. |
| basis, and at the same time you will be building up their | | | | 6. Regular Advertising |
| trust in you as they get to know you and the quality of | | | | Regular classified advertising is a form of advertising |
| your information. | | | | which is particularly common in newspapers and |
| You might send out a regular newsletter - for example | | | | magazines. Many online ezines and email newsletters |
| monthly or weekly - or you can set up autoresponders | | | | offer classified advertising spots. Advertising in these |
| to automatically send messages at specific intervals. | | | | can be one of the best sources of targeted traffic, |
| An autoresponder can send a given message at a | | | | since you have the ability to select those newsletters |
| specified number of days after the subscriber signed | | | | with an audience that most closely resembles your |
| up to your mailing list. | | | | own target audience. |
| 3. Sell Your Ebook Through ClickBank | | | | If you know the email newsletter or mailing list is a |
| Why use ClickBank? There are several reasons why I | | | | very good match, consider sending a solo mailing. A |
| recommend that you consider selling your ebook | | | | solo mailing is a special mailing sent to all the |
| through ClickBank. | | | | subscribers containing only your message promoting |
| First, ClickBank is a very experienced partner to have | | | | your ebook. It will cost more than regular advertising |
| when selling an ebook. That's what they specialize in. | | | | within a newsletter, but you'll get a much higher |
| There are already 10,000 publishers and authors selling | | | | response rate. |
| information products using their system. But there is | | | | And don't dismiss offline classified advertising. It is |
| something even more important than the number of | | | | possible to run a classified advertisement in an offline |
| publishers. It's the number of affiliates. ClickBank have | | | | publication such as a newspaper or carefully targeted |
| an army of 100,000 affiliates ready to 'jump on your | | | | magazine and get an excellent response of people |
| bandwagon' and start promoting your hot new ebook. | | | | checking out your ebook. |
| Second, ClickBank has a neat payment processing | | | | 7. Profit Sharing |
| system. If you use ClickBank you will not need to set | | | | Consider approaching other web site owners and |
| up an expensive merchant account with your bank in | | | | offering to allow them to sell your ebook directly from |
| order to accept credit cards online. Setting up a | | | | their web site. You should arrange in advance how the |
| publisher account with ClickBank costs just $50 or so. | | | | profit will be shared. I usually ask the other web site |
| Finally, ClickBank works neatly in conjunction with your | | | | owner to pay me fifty percent of the revenue from |
| own web site and newsletter. You simply add the | | | | my ebook sales. The web site owner usually loves it |
| special links given to you by ClickBank into your | | | | because they will have a new ebook to promote, and |
| newsletter and web site, and whenever anyone clicks | | | | after they pay their own payment processing fees, |
| through your order link, they will be taken to a | | | | they should still be able to keep 40 to 50 percent of |
| professional order form where they can pay using | | | | the revenue. |
| their credit card or PayPal. | | | | There you have it. Seven proven ebook marketing |
| Whenever one of ClickBank's affiliates refers a visitor | | | | techniques for promoting your ebook. You might not |
| who goes on to make a purchase, ClickBank | | | | choose to use all seven, but you should be using at |
| automatically tracks which affiliate referred the visitor | | | | least five or six of these. Some of these techniques |
| and pays their commission. | | | | involve using third-party tools or resources. If you are |
| 4. Article Marketing | | | | interested in learning which resources are my favorites, |
| Article marketing involves writing articles and making | | | | I have some additional details on my web site. If you |
| them available for webmasters and editors to publish. | | | | employ these seven techniques carefully they will |
| The greatest exposure usually comes from listing the | | | | make an enormous impact on the sales of your |
| articles at article directories such as EzineArticles and | | | | ebook. |