| If you don't have a goal for your brand or online | | | | competition? |
| business, Internet Marketing is useless. This includes | | | | Internet Marketing, like any other brick & mortar |
| strategic planning and execution to generate profit. It all | | | | business, you should not only focus on your business |
| begins with a marketing plan on the Internet to create | | | | but in your competitors as well. There might be |
| an online presence designed to attract visitors and | | | | markets already dominated by large corporations or |
| create sales. Having said that, your end goal should not | | | | big players in the industry. Hit upon these organizations |
| only be to generate views, but rather to generate a | | | | can be expensive. Pick your battles. You may be |
| return on investment. | | | | better focusing your marketing on the Internet in a |
| Take into consideration two elements for that | | | | smaller market where you can call as your own. As |
| end-goal. Target Marketing (also known as: Niche | | | | time passes this will change and your campaigns will |
| Marketing) and Marketing Mix. | | | | start getting bigger and your product better recognized. |
| Target Marketing is basically to focus on the type of | | | | Do not just think about selling, but always do the |
| person who will need your product or service. By | | | | planning, because without planning your business is in |
| targeting a specific market, you will be able to save | | | | danger of disappearing from the market in a very |
| money spending less on marketing and increasing | | | | short time and all your money invested thrown |
| e-commerce more effectively. This is great for small | | | | away.b) Is your target market worldwide? |
| business's success. | | | | If the vast majority of your customers are overseas, |
| The most common ways of segmentation are: Based | | | | you also have to consider aspects such as language |
| on location (Geographic), based on statistics | | | | barrier, foreign regulations, exchange rates and the |
| (Demographics) and based on lifestyles preferences | | | | like.c) What is the best approach to achieve my target |
| (Psychographics) | | | | audience? |
| On the other hand we have Marketing Mix, consisting | | | | Just because your audience uses the Internet does |
| of those variables that dictate whether your target | | | | not necessarily mean you have to spend all your |
| market would purchase your product such as | | | | budget advertising and promoting online. That would |
| Geolocation (determined by your distribution network), | | | | depend on how often and how long they will be online. |
| price(how much your target will pay for your product), | | | | And if they are too much time online, you still must |
| the product itself (outlined by your marketing and | | | | determine where to direct your marketing campaign on |
| promotions) and Credibility (history and reputation of | | | | the Web. The best way of doing that as of today with |
| your business). | | | | no doubt is Google PPC. |
| Based on this information, I leave here some key | | | | So considering this small steps could save you some |
| issues to consider when formulating an Internet | | | | money and time in your next venture. |
| Marketing Mix campaigned.a) How strong in your online | | | | |