| It's not enough just to have a pretty webpage. If you're | | | | * Article marketing: One good article to a prominent |
| not getting found online, you're wasting time and | | | | article directory can get you ranked first page in a |
| money.This is why having a good Internet Advertising | | | | matter of days! |
| Consultant is essential to your success. | | | | * Blog marketing: Even creating a simple blog where |
| FACT: Over 65% of local businesses now have a | | | | you can post videos and articles will add all important |
| webpage. | | | | back links to your site. |
| FACT: Over 85% of them are NOT getting found | | | | * Video marketing: Equally important to articles are |
| online! | | | | videos. Believe it or not, even the goofiest of videos |
| FACT: Many web designers are clueless as to how to | | | | can still get ranked with proper key word usage. |
| really optimize a local Internet Advertising website. | | | | So you should see, there is no ONE way to get top |
| Yes, they have amazing skills as designers and may | | | | ranking, even in a local market. |
| win all kinds of awards for you. BUT, is it effective | | | | This is why a good knowledgeable Internet Advertising |
| advertising? Sadly, the answer is often "no". And yes, | | | | Consultant can help you and get you ranked within 30 |
| they may even set you your site properly. But, without | | | | - 60 days in your local area. Basically, your traffic and |
| ongoing attention to your site, you will certainly fall off | | | | profits should exceed the cost of the Internet |
| the grid. | | | | Consultant. Fact is, it's much easier to get ranked |
| Effective Internet Advertising entails many variables | | | | locally than it is globally and Google smiles on the little |
| far beyond just a pretty face. If your site is not | | | | guy! |
| properly optimized you won't get found. If your site | | | | What to look for in a good Local Internet Advertising |
| does not have adequate back links, you won't get | | | | Consultant: |
| found. If you web site does not make proper strategic | | | | * Make sure you like and trust the guy after one or |
| use of key words, you won't get found. | | | | two conversations |
| I've seen the ugliest web site on the planet crush other | | | | * Make sure he is experienced enough to handle your |
| sites simply because it was properly optimized! | | | | business |
| So what is "proper optimization"? | | | | * Make sure he has good referrals |
| There are many variables so here is a list of what | | | | * See what kind of work he has done. Do you like it? |
| Google seems to like most: | | | | Does it work? Can you see this person doing work for |
| * Keyword research: Make sure your head line, domain | | | | you? |
| name, and sub head have your essential key words. | | | | What if he's just starting out? |
| * SEO onsite optimization: This includes what was just | | | | Good question, because I too was once starting out |
| mentioned, but also includes the following. | | | | and I needed to build my business just like any one |
| * Directory submissions: Your site needs to be | | | | else. In this case, trust your intuition. Will this guy be |
| submitted to at least the top three search engines | | | | around next year? Does he appear reliable? Has he |
| which are Google, Yahoo and Bing | | | | offered you any value added freebies? Like a video |
| * Local search optimization: You need to be listed in | | | | or trial web page? |
| ALL three of the Local Business listings, again, Google, | | | | If so, he may be a good fit for you. |
| Yahoo and Bing | | | | In the end, it all depends on your relationship and ability |
| * Natural search optimization: This is the result of | | | | to communicate and the consultants ability to deliver |
| adding content and backlinks on an on going basis | | | | on time, and on budget! |