| If you're thinking of hiring a ghostwriter to write articles | | | | writer, they will see you as a liar and a fraud. In article |
| for your article marketing plan, you must stop and read | | | | marketing, the point is to show that you are an expert |
| this first. While I am a freelance writer who bases my | | | | in your niche. How can you be an expert in your field |
| entire profession around writing articles for other | | | | when you are not even the one doing the researching |
| people, I highly suggest against having a ghostwriter do | | | | and writing? |
| your article marketing articles. Here are some of the | | | | Hiring writers to write for your Web site directly is |
| main reasons why: | | | | different. But when you create a profile and bio on an |
| · Multiple writers lead to inconsistency | | | | article marketing site and let's say, call yourself an |
| · You risk low-end, poor writers or schemers | | | | expert in acne, and then hire a ghostwriter who may |
| who plagiarize | | | | have no experience at all with acne to write these |
| · It's a lie/ stretch of the truth as you are not | | | | articles, you're committing a fraud to the reader. |
| the true author | | | | Instead, I would invite my clients to tell me about their |
| · You hire more than you could possibly write | | | | acne product, allow me to review the product and/or |
| yourself in a reasonable period of time and people | | | | sales pages and then write my own informed content |
| know you are a fake | | | | about acne, problems that can be resolved by the |
| Instead, what you might do is have an experienced | | | | product, benefits to the product and more with a link |
| writer with a prolific profile write articles about your | | | | back to their sales page, all under my account. Then |
| product, service or company in their name, linking back | | | | readers will see me, a professional writer, mother to |
| to your Web site. This reads more like a positive | | | | four or my other various interests and what I think |
| review and it's morally honest. | | | | about the product or service that you are selling. This |
| When you hire a ghostwriter to write your articles for | | | | is a much more professional and honest way to have |
| article marketing, it leads to inconsistency within the | | | | hired writers do articles for your article marketing |
| articles and other discrepancies that the reader is likely | | | | campaign. |
| to notice. Even worse, if they find out you hired a | | | | |