| Internet marketing. Those two words are very well | | | | advertisements in that issue of the publication. |
| known within the life of all online Internet Marketers. | | | | * Top Sponsor Ads: These are typically the second |
| Advertising Co-ops. Now there are two words that | | | | most expensive types of advertisements for people |
| are often way more overlooked than they should be. | | | | to participate in. The reason is simple; these |
| In my last article I looked at success tips for co-ops. It's | | | | advertisements come at the top of the newsletter |
| now time to see why Internet marketers everywhere | | | | before the publisher even has a chance of displaying |
| should include participation within an advertising co-op. | | | | the content of their publication. |
| Telling people about your product within Ezine | | | | * Classified Ads: Have you ever picked up a |
| newsletters is extremely affective. Especially if... | | | | newspaper to find local area garage sales or logged |
| * The Ezine is targeted to your niche | | | | on to a job board trying to find the perfect career for |
| * The Ezine has a healthy following | | | | yourself? If so, you've seen different versions of |
| * The Ezine has been in the industry for more than a | | | | classified ads. In an online publication the classified ad |
| couple of days | | | | section normally focuses on different offerings within a |
| However, advertising within online publications, | | | | given niche industry. While these are the least |
| newsletters and Ezine's can indeed be a very costly | | | | expensive option avoiding them altogether would be a |
| endeavor, especially if you place your advertisement | | | | mistake. |
| with a publication that meets all three criteria's from the | | | | In closing here is my own personal favorite Ezine |
| above list. | | | | directory that will help you in finding the best possible |
| The three most common ways of getting an | | | | publications for you to work with. |
| advertising spot with an online Ezine are... | | | | * There are over 30,000 Ezine publications for online |
| * Solo Ads: You are the only ad within a given release | | | | Internet marketers to form advertising co-ops around |
| of the publication. Typically these are the most | | | | today. Therefore adding this strategy to your online |
| expensive types of advertisements since they limit the | | | | marketing campaigns is not only highly suggested but it |
| ability for other advertisers to place their | | | | is also strongly recommended. |