| Marketing on the internet involves attracting people | | | | more of a process that involves both the marketing |
| who have an interest in what you promote than | | | | and branding of your products and company. In order |
| 'persuading' them to purchase from you. Unfortunately | | | | to achieve any type of long term success online you |
| however it is common for online marketers to adopt | | | | need to accept that you must develop some type of |
| the tactics of used car salesman and this turns people | | | | credible reputation. This credibility translates into a trust |
| off. | | | | customers will have for you. This trust will thereby give |
| There are other more effective ways to deliver your | | | | your marketing message more impact thus your |
| marketing message online to people than to over hype | | | | results will be more lucrative. |
| products and services. Business advertising online is | | | | |