| Advertising companies that help a business to plan, | | | | both commission and fees paid by the media, and |
| create, and handle their needs as well as other kinds | | | | commission is typically about 15% of what is charged. |
| of promotions are called ad agencies. They are | | | | The strategy that employ is a communication |
| separate from the business they represent and assist | | | | approach of integrated marketing, also known as TTL. |
| a business in the with the sale of services and | | | | Full-service is the traditional way to approach |
| products. Other types of services that they handle are | | | | promotions because it includes all of a |
| branding strategies, marketing and sales promotions. | | | | business´s needs. |
| While any organization looking to promote their | | | | An interactive agency creates a difference between |
| products in a well researched manner can consult an | | | | what they do and what full-service offers by offering |
| agency for assistance, the run of the mill clients that | | | | web development/ design, e-business/ e-commerce |
| these agencies work with are non-profit organizations, | | | | consulting, internet marketing/ advertising and search |
| corporations, government agencies and business. An | | | | engine marketing to their traditional base. Because the |
| advertising campaign is produced by companies to | | | | services offered by interactive companies are so |
| help a business bring in more customers. | | | | broad, their growth was rapid, and unfortunately |
| The size of an advertising agency can range from the | | | | worked against them in some market conditions that |
| large, multi-agency and multi-national conglomerates | | | | have changed. The test of longevity for interactive |
| such as Publicis, Havas, Omnicom Group, Interpublic | | | | agencies are their ability to offer specialized services |
| Group of Companies and WPP Group, to small two | | | | for "digital space". |
| person and one person companies that outsource | | | | Digital space is considered electronic channels that are |
| freelance talent to get the job done. Depending on | | | | enabled by any multi-media where the message of an |
| your needs, you can choose an agency that you feel | | | | advertiser can be heard or seen. CD-ROMs, the |
| will represent the reputation and brand that you are | | | | internet, DVDs, Kiosks and lifestyle devices such as |
| attempting to convey. | | | | the PSP, iPod and mobile are all included in the "digital |
| There are advertising companies called media-neutral | | | | space" category. The sole focus for interactive |
| agencies, also known as full-service companies, that | | | | advertising is on interactive services, although the |
| specialize in an assortment of media. They rely on | | | | function is similar to traditional full-service agencies. |