| Email marketing is a hot topic and email marketing | | | | emails at scheduled intervals. If someone opts in to |
| companies are springing up throughout the UK. A | | | | receive your marketing newsletter, this action could |
| professionally-designed email marketing campaign can | | | | trigger 2 additional emails to be sent 24 and 48 hours |
| be a powerful yet cost effective tool to increase your | | | | after the sign up. The follow-up emails can thank the |
| customer base and profitability. If you're planning to | | | | person for signing up and contain incentives such as |
| engage an email marketing company, here's some | | | | coupons and discounts designed to elicit a purchase. |
| information what the firm should include in the emails | | | | Auto responders are great vehicles for building trust |
| they design for your current or prospective customers. | | | | and delivering information and value to the customer. |
| Be Sure Recipients Know Who You Are | | | | Be Consistent and On Time |
| Marketing emails are the same as letters people | | | | All of your email communications should have a |
| receive by way of the post. Recipients want to know | | | | consistent look and feel in both text and graphics. |
| who the emails are from and whether any action is | | | | Design and use a striking logo on all emails. Your |
| required. If possible its always recommended to include | | | | marketing strategy should be aimed at strengthening |
| that person's position and your company's name. Add | | | | not only your company branding and image but also |
| the URL of your website and place an unsubscribe link | | | | that intangible bond that keeps customers coming |
| where it's sure to be seen. | | | | back. Finally, always make sure to send your emails on |
| Use an Auto Responder to Confirm and Repeat | | | | the same day and time every week, so eventually |
| To avoid being tagged as a spammer, always use a | | | | recipients will learn to expect them and the promotions, |
| two-part opt-in/confirmation process. Here's how it | | | | coupons and special offers they contain. |
| works: When visitors subscribe, send them an email | | | | Engaging an email marketing company is a big step for |
| containing a link to a site they must visit. If they visit the | | | | many firms in the UK. To maximise benefits, be sure |
| site, this definitive action verifies that they did indeed | | | | you understand the basic tactics of email marketing |
| sign up. An auto responder is a tool used to send | | | | strategies. |