| Viral marketing campaigns rely on 'hosts' to carry | | | | Remember that successful viral marketing strategies |
| messages and pass these along. With all the buzz | | | | involve exponential growth, at least in terms of the |
| about how one can earn a windfall through viral | | | | number of people who are aware of a product. To do |
| marketing strategies, there is no hundred-percent | | | | this, you have to take advantage of web communities, |
| assurance that you can really make it. If a successful | | | | particularly viral video marketing websites such as |
| viral marketing campaign is in your agenda, keep the | | | | YouTube and social networking sites such as |
| following things in check. | | | | Facebook. Your message should be formatted for |
| 1. Make your customers an offer they cannot refuse. | | | | easy transfer using these mediums. |
| The good thing about this is that you do not have to | | | | 3. Get moving in the creativity department. For |
| resort to mobster-like tactics. Just give out something | | | | information to be passed on, it has to be worthy of |
| that people cannot help but use. Otherwise, how can | | | | getting passed on. It must have entertainment value. |
| they truly speak of the product when they have not | | | | Entertainment can take in the form of novelty or |
| had anything to do with it? When it comes to | | | | humor. After all, who would want to pass on mundane |
| promotional offers, no word can ever rival 'FREE'. It | | | | information? |
| can be a free flash game, an e-book or an evaluation | | | | This list-of-three may not be the all-time guide for viral |
| version of a software. | | | | internet marketing success, but it does cover the |
| 2. Forwarding the message should be easy. | | | | basics - that of a tangible benefit and communicability. |