| Our business is consistently sending out email blasts to | | | | involved in the game. Make sure its fun, make sure its |
| our customers and potential clients. What occurred to | | | | short. and most of all, make sure that someone can |
| me recently is an email blast that we sent out, had a | | | | win. Make sure there is a prize. I have a customer that |
| 40% increase in readership then past emails. Wow! So | | | | sends email blasts out, and scrambles letters |
| when something works, figure out why it worked, | | | | throughout the email, allowing the customer to figure |
| right? Comparing the email to past emails, I can up with | | | | out the scrambled word. "Bring in the answer, and |
| some basic tips to keep your email marketing | | | | receive a gift." or "Find the hidden shoe inside an ad, |
| successful. | | | | and win". Depending upon your business, you decide on |
| Make sure that you have a catchy title or subject line. | | | | the game. Use your creativity. |
| One of the main reasons, I believe our email blast really | | | | Get your customers to act, ask them to buy. |
| worked when I compared it to older emails - the title | | | | A great salesperson always finishes up a presentation |
| was catchy and fun. You want to entice your | | | | by cleverly asking the potential client to purchase. |
| customer to open it? For example; October | | | | Never send an email blast out without asking your |
| Newsletter, vs The Witch is Out. Which one would you | | | | customers to buy. Entice them to act. Whether it be a |
| open first? | | | | promo...order a basket today, and receive 1/2 off, or |
| Create links to your website. | | | | maybe a coupon to use (with an expiration date), it |
| This is a great way to drive people directly to your | | | | doesn't matter - just ask them. You can't sell anything, |
| website. Create links in your email newsletter/blast that | | | | if you don't ask them to purchase it. |
| can people can easily click on that will bring them | | | | Email marketing can be fun, inexpensive and |
| directly to your site, fast and easy. Most of the email | | | | successful, and guess what? It works. Try it, and also |
| services out there will allow you to do this. What an | | | | keep your eye on your competitors and other |
| easy way for people to hook up to your site. | | | | companies that are using email marketing too. You can |
| Make it fun, make it a game. | | | | get some great ideas without re-inventing the wheel. |
| Everyone likes to play games. Get your customers | | | | |