| Running a successful email campaign takes time, | | | | provoking or you can get straight to the point and tell |
| practice and a little bit of luck and skill, but there are | | | | the reader why they need to read on and what |
| things you can do to make sure that your email | | | | benefit doing so will give to them. You really have to |
| advertisement has a good chance of success. | | | | make the reader want to know more. |
| Sending an email campaign is not like any other type | | | | Clear Message - Confusing emails do not work. They |
| of advertisement; you have to get so many things just | | | | will just annoy the reader and you will totally lose the |
| right to really have any chance of using email to sell | | | | chance of selling your product or service within a few |
| your product or service. | | | | minutes of the email being opened. Make sure your |
| Intriguing Title - Most people get a lot of emails every | | | | email doesn't try to do much or sell too many things |
| day, with the majority of them being spam which | | | | and make sure that when the reader has opened the |
| usually just goes unread or deleted without a second | | | | email they get the immediate understanding of what |
| thought. This is the main reason you have to make | | | | you are trying to say quickly and efficiently. |
| sure your email title or subject is as catchy as can be, | | | | Concise Content - Keep it brief, keep it short and |
| enough to draw the person to open the email and | | | | above all keep it nice and simple. Don't try and pack |
| read it but not so quirky it will be flagged as spam and | | | | your email full of loads of text that just goes on |
| therefore never have the chance of being read! | | | | forever. The best email campaigns are the ones that |
| Catching Introduction - The first paragraph should | | | | contain little information but still manage to deliver the |
| explain to the reader exactly what the email is about | | | | original point of the email quickly to the reader and the |
| and therefore why they should continue reading it. You | | | | audience. |
| can try to make this introduction quite thought | | | | |