| Why do some viral marketing campaigns have | | | | your audience. The viral marketing message should be |
| phenomenal success and others fail horribly? It turns | | | | interesting on its own merits, where the focus is not |
| out that having a great viral campaign is not that hard, | | | | solely on the product. |
| all you have to do is do what the best campaigns did. | | | | -The best viral campaigns all make the audience feel |
| Here we will show what all the best viral campaigns | | | | good. |
| had in common. | | | | The best campaigns were successful because their |
| -The best viral campaigns were all novel and | | | | viral massages spread quickly and to a lot of people, |
| unexpected | | | | and this spread can be attributed to one thing; it made |
| Having an unexpected idea for a viral campaign is a | | | | whoever spread them feel good after spreading it. |
| common factor among all of the best campaigns. The | | | | -The best campaigns all had follow ups |
| novelty makes the viral marketing campaign interesting; | | | | When a viral message is good, the audience always |
| it differentiates it from the competitors' and makes | | | | wants another one, and the best campaigns always |
| people come for more. | | | | had sequels to follow up earlier successful ones. As |
| -The best campaigns were all subtle | | | | long as the messages are as good as ever the |
| Having a product shoved down your throat | | | | audience will love it, and develop a special kind of |
| everywhere you go is no fun. This is why you should | | | | relationship with the business as a result. |
| never have a campaign that tries to sell products to | | | | |