| If you know the rules of any marketing venue then | | | | conversions not working? Could it be that your site is |
| you are less likely to make costly mistakes. When it is | | | | weak and not calling people to action? |
| one where you are putting money out perhaps you will | | | | Don't give up easily |
| want to be even more astute at what these rules are. | | | | Don't make the mistake of tossing in the towel on PPC |
| Introduction | | | | marketing if your first campaign fails. Try to determine |
| Most often when one is considering the Rules of Per | | | | why it failed, fix the mistakes and try at least one or |
| Click Marketing, there are two categories. The first | | | | two more times. |
| category covers doing everything that you are | | | | Don't get lazy |
| supposed to do and doing it right. The second | | | | Remember to really spend some time and research |
| category is not doing those things that are going to | | | | your keywords, to get the best one for you. Don't just |
| create a negative impact on the PPC campaign. | | | | rely on the work of others. Just because it works for |
| Doing everything that you are supposed to do and | | | | someone else doesn't mean it will work for you. |
| doing it right. | | | | Don't assume because it's expensive its got to be |
| This means doing your homework by learning as much | | | | good |
| as you can about Pay Per Click and then applying | | | | Don't just think that because a bidder is number one |
| your knowledge properly. | | | | that he has made the right choice. Sometimes paying |
| Don't get into the habit of letting things slide | | | | for something more detailed but not as popular can |
| If you are going to commit to a PPC campaign then | | | | have some great impact. |
| get your monies worth. Not only do you want to get | | | | Summary |
| sales, but you want to know what else is taking place | | | | You now have a fairly clear picture of what rules you |
| at your site like the conversions. There is no point in | | | | want to adhere to and what rules you don't want to |
| having the means to know what the conversion rates | | | | break. If you take this as the beginning of your |
| are if you are not doing going to follow them and | | | | knowledge and consistently add to it by never ceasing |
| analyze them. | | | | to learn then you have to give yourself a great edge in |
| Don't just file away the information that you gain from | | | | Pay Per Click marketing. |
| your campaign. | | | | Furthermore, don't think that because you are new to |
| It may be great to know what your conversion rate is | | | | this type of marketing that you are automatically going |
| and let's assume its not very good. You need to try | | | | to fail at the first attempt. There have been many new |
| and figure out why. First inclination is to say its | | | | individuals to PPC campaigns that have done |
| because it's a poor campaign. Stop and think about it. If | | | | amazingly well. Mostly because they did their |
| the campaign weren't working then people wouldn't be | | | | homework. |
| clicking on the link to begin with. So why are the | | | | |