| It's hard to remember a time when Google wasn't | | | | disadvantage is the automatic redirect of the existing |
| around, but for most old-timer Internet marketers we | | | | webpage to the advertiser's webpage. A better way |
| do remember that Google didn't always dominate the | | | | is for a new window to pop up, thus increasing the |
| online website advertising arena. | | | | chances that the visitor stays on your site. Finally, |
| What Google did do was merge a successful | | | | some of AdSense ads can seem confusing to visitors |
| advertising delivery model created by DoubleClick with | | | | if the website advertising is too blended into your |
| their own superb search engine which more and more | | | | content. |
| people were turning to. And thus Pay-Per-Click was | | | | And why are you only relying on AdSense? If you're |
| born, along with other Google advertising models that | | | | honest with yourself, it's likely due to a touch of |
| benefited publishers such as Google AdSense. | | | | laziness. After all, Google AdSense is one of the most |
| Since then, scores of "Get Rich Quick" programs tout | | | | user-friendly products out there to sell space on your |
| the ease of building massive fortunes with AdSense | | | | website for banner ads. But the old adage holds just |
| simply by reaping the rewards from banner ads and | | | | as true here as well: diversify, diversify, diversify. Do |
| other website advertising. No, it's not that easy. Yes, it | | | | not put all your eggs into one AdSense bucket. |
| can be done...with a lot of work. And yes, if you strictly | | | | Other Options for Website Advertising |
| rely on Google AdSense for your banner ads revenue, | | | | You do have another attractive option: directly selling |
| you are dangerously putting all your eggs in one | | | | your website advertising for banner ads. You've seen |
| basket. | | | | this model but usually for larger established sites that |
| "Slapping" Down Your Website Advertising | | | | have fancy Media Kits. There's no reason you can't do |
| Have you heard of the Google "Slap"? If not, pray you | | | | the same, especially if your website has garnered a |
| never do. The Slap is when your ad or your website | | | | loyal following of a particular niche. While some |
| has fallen out of favor with Google, and you literally | | | | advertisers are looking for broad exposure and go |
| disappear from either rankings or their website | | | | with the large banner ads exchange platforms such as |
| advertising platform. Sometimes it's because of | | | | Yahoo! or others, there are many advertisers who are |
| something you did that may have violated Google's | | | | looking for very specific demographics or subjects and |
| terms. Other times, it seems arbitrary. But the | | | | manually going out to find these sites. What you lack in |
| implication of being slapped by Google which owns | | | | visitor volume, you can make up for in the quality of |
| over 75% of the search engine market is a serious | | | | your visitor. |
| one, especially if you strictly rely on Google AdSense | | | | One easy way to get your website in front of |
| for your text and banner ads. | | | | prospective buyers is to promote it on sites such as |
| Other Problems with Google AdSense | | | | Banner Garage, which match buyers and sellers of |
| Besides the Slap, there are other significant | | | | banner ads. Other ways include making sure your site |
| disadvantages of AdSense. For one, you have no | | | | is simply ranked highly for certain target keywords so |
| way to really block what text or banner ads are | | | | when advertisers are searching for the top properties, |
| shown for your website advertising. If there are | | | | your site naturally ranks high. Whichever method you |
| particular subject matters (religious, political, adult | | | | choose, rest assured that life does not have to |
| content, etc.) that you would rather not display as | | | | revolve around Google AdSense. |
| banner ads on your site, you're out of luck. Another | | | | |