| Alli, the new over-the-counter brand of prescription | | | | list of fifty social media sites categorized by market |
| drug Xenical from Glaxo-SmithKline, is being marketed | | | | segment. These social networking site lists will continue |
| by a new mix of messages. Their marketers | | | | to grow and change over time. One thing is certain, as |
| understand both the emergence and importance of | | | | is proven with the current political drama unfolding in |
| social networking as a new media marketing tool, as | | | | cyberspace: Marketing and the timely dissemination of |
| evidenced in their latest commercial. They get it. They | | | | relevant information has evolved beyond anything |
| are now able to grasp the concept of social media | | | | previously available or conceivable and will continue to |
| networking as a tool for viral marketing. What is | | | | develop. Social networking is now viewed as a |
| particularly interesting, is that neither of these terms | | | | legitimate means of strategic marketing. |
| were even a part of general marketing vocabulary | | | | How will your sales be impacted by the development |
| and strategic thinking until just recently. | | | | of new social media and viral marketing tools? You |
| Marketers employed by the pharmaceutical giant have | | | | need to be paying attention and learning new selling |
| created a huge buzz surrounding this new product | | | | skills to take advantage of this growing phenomenon |
| addressing a huge and hungry market; No puns | | | | as the sales cycle in most industries is certainly being |
| intended! Their latest ad clearly displays the power of | | | | impacted. Sales strategies are becoming more |
| word-of-mouth viral marketing. It displays people | | | | conversational as social media marketing unfolds. |
| conversing via email and phone extolling the benefits of | | | | Perhaps the marketing mainstream is grasping what |
| this new product. The ad then begins to accelerate the | | | | he direct marketers have known for some time; that |
| layering of these images so that we can more easily | | | | selling is most effective when it is made to be personal |
| perceive the word-of-mouth methodology and viral | | | | and conversational. |
| growth of their message. It works; Their message | | | | Relationships continue to win sales. Salespeople who |
| connects with us and they understand it. | | | | make the time to understand their customers and their |
| At his legendary and highly respected blog DoshDosh, | | | | needs, connecting with them, will sell more and have |
| Maki has posted an impressive, detailed listing of | | | | many more satisfied, referral-providing, long-term |
| forty-seven social media sites. Brandon Fritz, who | | | | customers than those who look only for a quick sale. |
| writes for Kolbrener, has also assembled an amazing | | | | Which path will you take? |