| To use your marketing tools correctly you have to | | | | You spend a lot during conventional marketing, but in |
| know the difference between them, as well as how to | | | | viral marketing you give free stuff to the audience. If |
| use each tool in a way that yields maximum effect. In | | | | what you give them is good, they will tell their friends |
| this article we will discuss the difference between viral | | | | about you. If they don't then you didn't lose a lot, |
| and conventional marketing, and the appropriate ways | | | | especially comparing the costs with those of |
| to use them. | | | | conventional marketing. |
| -Viral marketing is not online ads | | | | -How to use both viral and conventional marketing. |
| In contrast to traditional marketing, the aim of the viral | | | | Viral is great if you are just starting your business. |
| marketing campaign is not to just post regular ads | | | | When you don't have the budget for a conventional |
| online. The goal is to create an interesting message | | | | campaign and you desperately need the publicity, viral |
| that mentions your product and will be equally | | | | is the way to go. |
| interesting if it didn't. This message because it is so | | | | On the other hand, if your target audience is unlikely to |
| interesting will compel the audience to share it with | | | | be internet savvy or can't be reached by a viral |
| their friends, spreading the word about your product in | | | | campaign, using conventional marketing is the way to |
| the process. | | | | go. However, viral and conventional marketing are not |
| -Successful Viral marketing is a complete process | | | | mutually exclusive. You can use conventional |
| Unlike a traditional marketing massage, viral marketing | | | | marketing to build awareness about your product then |
| enables the customer to actually buy what you are | | | | supplement it with a viral campaign to generate |
| advertising about on the spot, just after seeing your | | | | constant buzz and media exposure. |
| viral massage. This is done by simply placing an online | | | | Knowing the difference between viral and conventional |
| purchase link somewhere along with your viral | | | | campaigns can be a great aid to you when you are |
| massage. This is never that easy in the case of | | | | deciding on which route you want to take with a new |
| conventional marketing. | | | | product. |
| -In viral marketing you give away stuff for free | | | | |