| Copyright (c) 2010 Gregory Burrus | | | | 1. Gain trust and brand recognition. |
| In the modern business environment, whether online or | | | | Having a customer directly recognize and trust an |
| perhaps in an offline business, using email marketing | | | | email belonging to the company is crucial to any |
| software to look after the communication with your | | | | continuing marketing campaign. Utilizing the double opt-in |
| customers isn't just necessary, it has become a critical | | | | method of signing up to your email list immediately lets |
| requirement. | | | | your customer know that you have their best interest |
| With social network sites exploding in acceptance, and | | | | in mind. This confirms that they absolutely want to |
| instant messaging becoming prevalent, not | | | | receive communications from you and your business. |
| communicating with your customers regularly is a | | | | Using email marketing software that provides this key |
| critical mistake. Here are three key factors that are | | | | element of confirmation is a crucial first step in gaining |
| important for long term success when using email as a | | | | trust from your current or site visitors, thus opening the |
| ongoing communication channel between you and your | | | | door to sales opportunities in the future. |
| site visitors. | | | | |